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Royal Orchid & Regenta Hotels is a hospitality brand with locations across India and internationally in Nepal and Sri Lanka. They offer a range of accommodations, from budget-friendly inns to upscale resorts and central hotels, catering to various budgets and preferences. The company focuses on providing comfortable and convenient experiences for their guests, emphasizing their commitment to customer satisfaction and well-equipped facilities.
Company : Royal Orchid & Regenta Hotels
Industry : HospitalityTourismHotels
Royal Orchid & Regenta Hotels Key Value propositions
Royal Orchid & Regenta Hotels Latest news
Royal Orchid Hotels | Best Hotels in India | Official Website
20% Discount on Room Bookings. Inclusions. Book Now, Goa. Big Saving Deal ... The authentic and official website for Royal Orchid Hotels is www.royalorchidhotels.
Arjun Baljee on LinkedIn: #hospitality #india #hotelier #halloffame ...
Dec 16, 2021 ... " Read more: https://lnkd.in/g3ZZKFra #hotelopening #newhotel #royalorchidhotels #hospitalityindustry ... Mumbai's T2 to get a new five-star hotel.
Hotel Royal Orchid, Bangalore | 5 Star Hotels in Indiranagar ...
ature F&B outlets, Hotel Royal Orchid is the top pick for guests seeking a five-star hotel in Bangalore. ... Royal Orchid Hotels is www.royalorchidhotels.com. We ...
Arjun Baljee on LinkedIn: Ready for growth! Article in Economic ...
Jun 13, 2024 ... ... new benchmarks for hospitality in the city.” Read more: https://lnkd.in/dCpMzQtw Royal Orchid Hotels Chander Baljee Keyur Kheni ...
Royal Orchid & Regenta Hotels SWOT Analysis
Strengths
Diverse portfolio of hotels catering to various budgets.Strong presence in India with growing international presence.Focus on customer satisfaction and convenient online booking.
Weaknesses
Brand awareness may be lower compared to international competitors.Dependence on the tourism industry, susceptible to economic fluctuations.Maintaining consistent service quality across a wide network of properties.
Opportunities
Expand into new emerging markets with tourism potential.Enhance digital marketing strategies to reach a wider audience.Develop sustainable and eco-friendly practices to attract environmentally conscious travelers.
Threats
Intense competition from established international and domestic hotel chains.Economic downturns and geopolitical factors impacting travel and tourism.Changing customer preferences and expectations in terms of technology and experiences.
Top Marketing Strategies for Royal Orchid & Regenta Hotels
Leverage Location-Based Marketing
Target potential guests based on their location and travel interests. Utilize location-based advertising platforms to reach travelers near airports, popular tourist destinations, and business districts. This strategy will increase brand visibility and attract relevant customers.
Royal Orchid & Regenta Hotels User Persona
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GOALS
Frustrations
Royal Orchid & Regenta Hotels Geographic and Demographic Insights
Geographic Insights: Royal Orchid & Regenta Hotels' primary market is India, contributing to 75% of its user base. Sri Lanka, Nepal, the US, and the UK represent secondary markets.
Top Countries
India
75%
Sri Lanka
10%
Nepal
5%
United States
5%
United Kingdom
5%
Demographic Insights: The brand appeals to a wide age range, with a higher preference among 25-34 year olds. Men slightly outnumber women in their customer base.
Age Distribution
Gender Distribution
Royal Orchid & Regenta Hotels Socio-economic Profile
Household and Income Insights: The target audience often consists of couples and small families with a mix of medium and high income levels.
Educational and Employment Insights: A majority of users are employed full-time or are students, reflecting their predominantly working age and higher education levels.
Households Size
Income Distribution
Education Level
Employment Status
Royal Orchid & Regenta Hotels Behavioral Insights
Interest-Based Insights: Users show diverse interests including travel, food, culture, business, technology, news and lifestyle, reflecting a well-rounded and engaged audience.
Technology and Social Media Usage: Users primarily use Youtube, Facebook and Instagram and access these platforms on a mix of desktop, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Royal Orchid & Regenta Hotels Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Taj Hotels | 35% | Luxury Hotels, Heritage Tourism, Fine Dining |
| ITC Hotels | 30% | Business Hotels, Luxury Experiences, Indian Cuisine |
| The Oberoi Hotels & Resorts | 25% | Luxury Resorts, Personalized Service, Destination Weddings |
