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Roya.com Target Audience

User Segments

Age: 45

Gender: Female

Occupation: Ophthalmologist & Practice Owner

Education: Doctor of Medicine (MD)

Age: 50

Gender: Male

Occupation: Dental Surgeon & Clinic Director

Education: Doctor of Dental Surgery (DDS)

Age: 38

Gender: Female

Occupation: Chiropractor & Founder of Wellness Center

Education: Doctor of Chiropractic (DC)

Dr. Emily Roberts

Dr. Emily Roberts

Age: 45
Gender: Female
Occupation: Ophthalmologist & Practice Owner
Education: Doctor of Medicine (MD)
Industry: Healthcare
Channels: LinkedInFacebookYouTube

Goals

  • Significantly increase patient acquisition through effective online marketing strategies
  • Enhance the practice's online reputation and secure more positive patient reviews
  • Streamline administrative tasks using efficient digital tools to free up staff time for patient care.

Pain Points

  • Lack of time and in-house expertise to manage complex digital marketing campaigns effectively
  • Difficulty in tracking true ROI from various marketing efforts and understanding which strategies are most impactful
  • Constant struggle to keep up with evolving SEO trends and maintain a competitive online presence against larger practices.

Roya.com Geographic Distribution

Primarily focused on the US market due to its physical location and industry focus, with some international reach into Canada, UK, Australia, and Germany.

Top Countries

United States flag

United States

90%
Canada flag

Canada

3%
United Kingdom flag

United Kingdom

2%
Australia flag

Australia

1.5%
Germany flag

Germany

1%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

The target users are high-income professionals, often with 3-4 person households, reflecting established business owners seeking premium services.

Employment Status

Income Distribution

Education Level

Roya.com Behavior Analysis

Behavior Profile

online presence
digital strategy
SEO
website optimization
content creation
social media management
conversion-oriented design
personalized support
data-driven decisions
technology adoption
professional networking
practice management
low-code/no-code
control and customization
patient acquisition
online reputation
lead nurturing
seamless digital experience
online scheduling

Device Breakdown

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