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Executive Summary
Roya.com is a digital marketing agency that provides custom website design, marketing services, and a proprietary CMS platform called Canvas®. They cater to various industries, offering tailored solutions for businesses of all sizes, from startups to multi-location enterprises. Their focus is on delivering measurable results, providing excellent customer service, and staying ahead of the curve in the ever-evolving digital landscape.
Industries
Major Markets
United States
Canada
United KingdomKey Competitors
Roya.com Top Products
Brand Positioning
Customer Sentiments
Roya.com Key Value Propositions
Roya.com SWOT Analysis
Strengths
Proprietary Canvas® platform with integrated features.
Focus on measurable results and tailored solutions.
Strong customer support and industry expertise.
Weaknesses
Limited information available on pricing and subscription models.
Potential dependence on specific industries like medical and real estate.
Relatively unknown brand compared to major competitors.
Opportunities
Expand into new industry verticals with high digital marketing needs.
Leverage partnerships and integrations to enhance platform capabilities.
Increase brand awareness through targeted marketing campaigns.
Threats
Intense competition in the digital marketing and web development industry.
Rapid technological advancements requiring continuous platform updates.
Economic downturns potentially impacting client budgets and demand.
Roya.com operates in the digital marketing and web development industry. They specialize in providing digital solutions to businesses in various sectors, including medical, real estate, veterinary, and more.
Market Growth Stage
Pace of Market Growth
Roya.com Target Audience
Geographic Insights
Roya.com's primary target market is the United States, followed by Canada and the United Kingdom. They have a smaller presence in Australia and Germany.
Top Countries
United States
85% market share
Canada
5% market share
United Kingdom
3% market share
Australia
2% market share
Germany
1% market share
Roya.com Audience Segments
Roya.com targets businesses of all sizes, from startups to multi-location enterprises, across various industries including medical (eye care, dental, plastic surgery), veterinary, real estate, and more. They focus on businesses that require a strong online presence, effective marketing strategies, and a user-friendly platform to manage their digital presence.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Roya.com
Content Marketing & Thought Leadership
Establish Roya.com as an industry expert by creating valuable, shareable content addressing the specific pain points of target industries like medical, real estate, and veterinary. This will attract potential clients seeking solutions and build trust in Roya.com's expertise.
Learn morePartnerships and Integrations
Collaborate with complementary businesses like CRM providers, marketing automation platforms, or industry associations to reach a wider audience and offer bundled solutions. This will expand Roya.com's reach and provide access to new client segments.
Learn moreReferral Programs and Customer Advocacy
Implement a robust referral program incentivizing existing clients to recommend Roya.com to their network. This will leverage existing customer satisfaction to generate new leads and build brand credibility through word-of-mouth marketing.
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