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Roya.com

Roya.com is a digital marketing agency that provides custom website design, marketing services, and a proprietary CMS platform called Canvas®. They cater to various industries, offering tailored solutions for businesses of all sizes, from startups to multi-location enterprises. Their focus is on delivering measurable results, providing excellent customer service, and staying ahead of the curve in the ever-evolving digital landscape.

Company : Roya.com

Industry : Digital MarketingWeb DevelopmentSoftware as a Service (SaaS)

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Key Competitors

Wix
Squarespace
GoDaddy

Roya.com Key Value propositions

User-Friendly Platform
Measurable Results
Industry-Specific Solutions
Excellent Customer Support

Roya.com SWOT Analysis

Strengths

Proprietary Canvas® platform with integrated features.Focus on measurable results and tailored solutions.Strong customer support and industry expertise.

Weaknesses

Limited information available on pricing and subscription models.Potential dependence on specific industries like medical and real estate.Relatively unknown brand compared to major competitors.

Opportunities

Expand into new industry verticals with high digital marketing needs.Leverage partnerships and integrations to enhance platform capabilities.Increase brand awareness through targeted marketing campaigns.

Threats

Intense competition in the digital marketing and web development industry.Rapid technological advancements requiring continuous platform updates.Economic downturns potentially impacting client budgets and demand.

Top Marketing Strategies for Roya.com

Content Marketing & Thought Leadership

Establish Roya.com as an industry expert by creating valuable, shareable content addressing the specific pain points of target industries like medical, real estate, and veterinary. This will attract potential clients seeking solutions and build trust in Roya.com's expertise.

Partnerships and Integrations

Collaborate with complementary businesses like CRM providers, marketing automation platforms, or industry associations to reach a wider audience and offer bundled solutions. This will expand Roya.com's reach and provide access to new client segments.

Referral Programs and Customer Advocacy

Implement a robust referral program incentivizing existing clients to recommend Roya.com to their network. This will leverage existing customer satisfaction to generate new leads and build brand credibility through word-of-mouth marketing.

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Roya.com User Persona

Roya.com Geographic and Demographic Insights

Geographic Insights: Roya.com's primary target market is the United States, followed by Canada and the United Kingdom. They have a smaller presence in Australia and Germany.

Top Countries

  • United States flag

    United States

    85%

  • Canada flag

    Canada

    5%

  • United Kingdom flag

    United Kingdom

    3%

  • Australia flag

    Australia

    2%

  • Germany flag

    Germany

    1%

Demographic Insights: Roya.com's target audience consists slightly more of males aged 35-44. However, they cater to a wide age range, reflecting the diverse needs of businesses.

Age Distribution

Gender Distribution

Roya.com Socio-economic Profile

Household and Income Insights: Roya.com targets users across income levels, with a higher concentration in the medium-income bracket. Their household sizes vary, suggesting diverse client base.

Educational and Employment Insights: Roya.com's user base is primarily employed full-time or are business owners with university-level education, reflecting their professional target audience.

Households Size

Income Distribution

Education Level

Employment Status

Roya.com Behavioral Insights

Interest-Based Insights: Roya.com's target audience shows interest in business growth, digital marketing, technology, and industry-specific news reflecting their professional goals.

Technology and Social Media Usage: The target audience prefers desktop devices, followed by Android and iOS. They are active on Facebook, LinkedIn, and Instagram for business purposes.

Interests

Business GrowthDigital Marketing TrendsTechnologyHealthcare Industry NewsReal Estate Market UpdatesVeterinary Medicine AdvancementsLocal Events

Device Breakdown

Social Media Usage

Roya.com Top Competitors

Competitor
Estimated market share
Top domains
Wix45%Website Builder, Ecommerce, Marketing Tools
Squarespace30%Website Design, Ecommerce, Domain Hosting
GoDaddy25%Domain Registration, Web Hosting, Marketing Solutions

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