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RootNote Target Audience
User Segments
Age: 22
Gender: Female
Occupation: Student & Part-time Streamer
Education: Associate Degree
Age: 25
Gender: Male
Occupation: Self-Employed Musician
Education: Bachelor's Degree
Age: 28
Gender: Female
Occupation: Social Media Influencer
Education: Bachelor's Degree
Maya Singh
Goals
- To grow her gaming and lifestyle content channel significantly to attract more brand collaborations
- To improve the quality of her content and production value to stand out in a competitive niche
- To build a strong and engaged community around her brand, fostering loyalty and active participation.
Pain Points
- Struggling to consistently track performance across various streaming and social media platforms to understand audience engagement
- Difficulty in finding and pitching to brands for sponsorships due to lack of a professional media kit or aggregated data
- Feeling overwhelmed by the manual effort required to compile data and identify actionable insights from her diverse content.
RootNote Geographic Distribution
RootNote's primary market is the United States, reflecting its headquarters. Canada, UK, Australia, and Germany follow, indicating a focus on English-speaking and strong digital economies.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users are primarily in 1-2 person households with medium to high income, aligning with professionals and entrepreneurs in the creator economy.
Employment Status
Income Distribution
Education Level
RootNote Behavior Analysis
Behavior Profile
Device Breakdown
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