Top Marketing Strategies for Scene Health

Scene Health User Persona

Name:

Sarah Jones

Age :

42

Gender :

Female

Occupation :

Director of Pharmacy

Industry :

Health Plan

Education :

PharmD, Pharmacology

Preferred platforms

GOALS

• Improve medication adherence rates among health plan members to meet quality metrics and reduce overall healthcare costs
• Implement innovative digital health solutions to enhance patient engagement and improve health outcomes
• Streamline medication adherence programs to reduce administrative burden on pharmacy staff and optimize resource allocation

Frustrations

• Struggling to engage patients in their medication therapy due to low health literacy or lack of access to technology
• Facing challenges in identifying patients at high risk of non-adherence and intervening proactively
• Dealing with data silos and lack of interoperability between different healthcare systems, making it difficult to track medication adherence accurately

Name:

Dr. Michael Chen

Age :

55

Gender :

Male

Occupation :

Chief Medical Officer

Industry :

Public Health Department

Education :

MD, Public Health

Preferred platforms

GOALS

• Reduce the incidence of preventable hospitalizations and emergency room visits related to medication non-adherence in the community
• Address health disparities and improve access to quality healthcare for underserved populations struggling with medication adherence
• Secure funding and resources for sustainable public health programs that promote medication adherence and improve population health outcomes

Frustrations

• Encountering resistance to adopting new technologies or changing existing workflows within the public health department
• Lacking sufficient data and insights to make informed decisions about medication adherence interventions
• Facing budgetary constraints and competing priorities that limit the scope and impact of public health initiatives

Name:

Emily Davis

Age :

34

Gender :

Female

Occupation :

Clinical Research Coordinator

Industry :

Clinical Trials

Education :

Masters, Clinical Research

Preferred platforms

GOALS

• Ensure high medication adherence rates among clinical trial participants to maintain data integrity and study validity
• Optimize patient recruitment and retention in clinical trials by leveraging technology and improving patient experience
• Streamline data collection and analysis related to medication adherence to accelerate research findings and drug development

Frustrations

• Dealing with patient dropouts or protocol deviations due to challenges with medication adherence
• Managing complex logistics and communication with clinical trial sites and participants regarding medication adherence
• Ensuring patient privacy and data security while collecting and analyzing sensitive information related to medication adherence

Scene Health Geographic and Demographic Insights

Geographic Insights: Scene Health's primary market is the United States, reflecting its focus on US healthcare stakeholders. However, there's potential for international expansion, particularly in Canada, the UK, Germany, and Australia.

Demographic Insights: Scene Health's target users are slightly more female, reflecting the gender distribution in healthcare roles. The platform appeals most to users aged 35-54, likely decision-makers.

Scene Health Socio-economic Profile

Household and Income Insights: Scene Health's users typically belong to households of 2-4 people, aligning with national averages. The income distribution suggests their services appeal to a mix of income levels, with a slight skew towards middle-income.

Educational and Employment Insights: Scene Health primarily targets healthcare professionals in full-time roles, with a majority having university-level education, reflecting the qualifications in healthcare.

Scene Health Behavioral Insights

Interest-Based Insights: The target audience shows strong interest in healthcare policy, digital health, patient engagement, and value-based care, reflecting their professional roles.

Technology and Social Media Usage: Users primarily leverage desktop devices, reflecting professional use. LinkedIn, Twitter, and YouTube are prominent social media platforms, highlighting the importance of professional networking.

Scene Health Top Competitors