Top Marketing Strategies for Roonga

Roonga User Persona

Name:

Sarah Jones

Age :

32

Gender :

Female

Occupation :

Interior Designer

Industry :

Design Services

Education :

Bachelor's Degree, Interior Design

Preferred platforms

GOALS

• Find unique and stylish furniture pieces for clients that fit within their budget and design aesthetic
• Discover new and upcoming interior design trends and incorporate them into her projects
• Network with other professionals in the industry to gain referrals and collaborate on projects

Frustrations

• Spending hours browsing through multiple websites and catalogs to find the perfect pieces
• Dealing with unreliable suppliers or long lead times for furniture deliveries
• Managing demanding clients with varying tastes and expectations

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Homeowner

Industry :

Finance

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Create a comfortable and inviting living space for his family to relax and entertain
• Increase the value of his home through strategic renovations and upgrades
• Find reliable and trustworthy contractors and service providers for his home improvement projects

Frustrations

• Feeling overwhelmed by the sheer number of choices and decisions involved in home renovation
• Staying within budget while still achieving his desired level of quality and style
• Coordinating different contractors and ensuring that the project stays on schedule

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Marketing Specialist

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Transform her rented apartment into a stylish and personalized space that reflects her personality
• Discover affordable and renter-friendly decor ideas and DIY projects
• Create a relaxing and inspiring home office environment that promotes productivity

Frustrations

• Finding furniture and decor that fits her small living space and limited budget
• Dealing with rental restrictions that prevent her from making permanent changes
• Balancing her desire for a stylish home with her busy work schedule and limited free time

Roonga Geographic and Demographic Insights

Geographic Insights: Roonga's primary market is the United States, followed by the United Kingdom and Canada. Other important markets include Australia and Germany.

Demographic Insights: Roonga's target audience is primarily female, aged between 25-44, indicating a preference for home decor and design among this demographic.

Roonga Socio-economic Profile

Household and Income Insights: Roonga's target market consists largely of households of 3-4 people with medium income levels, reflecting the platform's focus on aspirational yet attainable home design.

Educational and Employment Insights: The majority of Roonga's target users are employed full-time with university or college level education, highlighting their interest in design and financial capacity for home improvement projects.

Roonga Behavioral Insights

Interest-Based Insights: Roonga users are passionate about home decor, interior design, and DIY projects, constantly seeking inspiration and ideas to improve their living spaces.

Technology and Social Media Usage: Roonga's target audience is active on visual platforms like YouTube, Instagram and Pinterest, primarily using a mix of desktop and mobile devices.

Roonga Top Competitors