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RocketBlocks Target Audience

User Segments

Age: 21

Gender: Female

Occupation: Undergraduate Student

Education: Bachelor's Degree, Computer Science

Age: 22

Gender: Male

Occupation: Undergraduate Student

Education: Bachelor's Degree, Economics

Age: 20

Gender: Female

Occupation: Undergraduate Student

Education: Bachelor's Degree, Business Analytics

Amelia Chen

Amelia Chen

Age: 21
Gender: Female
Occupation: Undergraduate Student
Education: Bachelor's Degree, Computer Science
Industry: Technology (Aspiring)
Channels: LinkedInYouTubeInstagram

Goals

  • Secure a competitive product management internship at a leading tech company
  • Develop strong technical and product sense skills to stand out in interviews
  • Build a professional network with industry leaders and recruiters.

Pain Points

  • Lack of clear guidance on how to prepare for specific tech roles
  • Difficulty in finding structured practice for complex interview questions
  • Overwhelmed by the vast amount of information available online.

RocketBlocks Geographic Distribution

Heavily focused on the US market with a significant presence in India and other major English-speaking and European countries, reflecting global career aspirations.

Top Countries

United States flag

United States

60.5%
India flag

India

10.2%
United Kingdom flag

United Kingdom

6.8%
Canada flag

Canada

4.5%
Germany flag

Germany

3%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users tend to be single or in smaller households, primarily in high-income brackets, reflecting their investment in career advancement.

Employment Status

Income Distribution

Education Level

RocketBlocks Behavior Analysis

Behavior Profile

Ambitious
Driven
Skill Development
Structured Practice
Expert Guidance
Time-constrained
Self-motivated
Problem-solving
Networking
Productivity Tools
Seeking Feedback
Online Learning
Value Efficiency
Professional Growth
Tech Trends
Financial Literacy
LinkedIn User
YouTube User
Desktop User

Device Breakdown

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