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Management Consulted

Exponent

Top Marketing Channels

Management Consulted

  • Content Marketing
  • Examples: blog posts, free guides, case interview frameworks
  • Campaigns: Ultimate Guide to Case Interview Prep, Resume and Cover Letter Templates, Daily Case Practice Series
  • Email Marketing
  • Examples: newsletter, promotional emails, course updates
  • Campaigns: Weekly Case Prep Tips Newsletter, Exclusive Discount for New Subscribers, Consulting Firm Application Deadlines
  • Social Media Marketing
  • Examples: LinkedIn posts, YouTube tutorials, Facebook groups
  • Campaigns: Day in the Life of a Consultant Series, Case Interview Question of the Day, Success Stories Showcase

Top Sales Channels

  • Direct Sales via Website
  • online course purchases, individual coaching sessions, digital product downloads
  • Enroll in the Accelerated Case Interview Course, Book Your 1-on-1 Coaching Session, Download Our Premium Case Bank
  • Partnerships/Affiliate Marketing
  • university career centers, student organizations, career coaches
  • University Discount Program, Referral Bonus for Affiliates, Joint Webinar Series
  • Webinars/Workshops
  • free introductory webinars, paid deep-dive workshops, Q&A sessions
  • Mastering the Case Interview Free Webinar, Advanced Consulting Interview Strategies Workshop, Live Q&A with Former McKinsey Consultants

RocketBlocks SWOT Analysis

Strengths

Extensive content library

strong brand recognition in consulting prep

diverse product offerings including resume reviews and interview prep.

Weaknesses

Potentially high cost for comprehensive packages

may not cover tech-specific roles as thoroughly as consulting

reliance on self-paced learning for many offerings.

Opportunities

Expand into more tech consulting prep

develop corporate training programs

leverage alumni network for mentorship.

Threats

Increased competition from niche tech interview prep platforms

economic downturn impacting consulting job market

content saturation making it hard to stand out.

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