Top Marketing Strategies for Robotics Education & Competition Foundation

Robotics Education & Competition Foundation User Persona

Name:

John Smith

Age :

35

Gender :

Male

Occupation :

High School Physics Teacher

Industry :

Education

Education :

Masters in Education Technology

Preferred platforms

GOALS

• Inspire his students to pursue STEM careers by making learning fun and engaging through robotics
• Secure funding and resources for his school's robotics club to provide equal opportunities for all students
• Stay updated on the latest advancements in robotics and educational technology to provide the best learning experience for his students

Frustrations

• Limited budget for robotics equipment and competition fees
• Lack of student engagement and interest in STEM subjects
• Difficulty finding time to balance robotics club activities with his teaching responsibilities

Name:

Sarah Jones

Age :

28

Gender :

Female

Occupation :

STEM Outreach Coordinator

Industry :

Non-profit

Education :

Bachelors in Mechanical Engineering

Preferred platforms

GOALS

• Increase awareness and participation in STEM programs among underrepresented student populations, particularly girls and minorities
• Partner with local schools and organizations to provide accessible and inclusive STEM education opportunities
• Secure grants and funding to support the organization's STEM outreach initiatives

Frustrations

• Reaching underserved communities and overcoming barriers to STEM education access
• Limited resources and funding for STEM outreach programs
• Difficulty measuring the long-term impact of STEM outreach efforts

Name:

Emily Chen

Age :

16

Gender :

Female

Occupation :

High School Student

Industry :

Education

Education :

High School

Preferred platforms

GOALS

• Learn valuable technical skills in robotics and programming to prepare for a future career in STEM
• Build teamwork and problem-solving skills through collaborative robotics projects
• Compete in robotics competitions and showcase her abilities on a national or international level

Frustrations

• Lack of female role models and mentors in STEM fields
• Feeling intimidated or discouraged by the male-dominated robotics club
• Balancing robotics club commitments with schoolwork and extracurricular activities

Robotics Education & Competition Foundation Geographic and Demographic Insights

Geographic Insights: The REC Foundation has a significant presence in the US and China, holding a combined market share of 55%. Their reach extends globally, with notable presence in India, South Korea, and Germany.

Demographic Insights: The REC Foundation largely targets 18-24 year olds, who constitute 50% of their user base, followed by 25-34 year olds. They have a predominantly male user base (60%).

Robotics Education & Competition Foundation Socio-economic Profile

Household and Income Insights: The majority of target users (60%) come from households with 3-4 members. The income distribution leans towards medium-income households (60%), indicating affordability and accessibility.

Educational and Employment Insights: Most target users are students (65%) currently pursuing University or College level education (60%). This aligns with REC's focus on providing resources for this demographic.

Robotics Education & Competition Foundation Behavioral Insights

Interest-Based Insights: Target users are passionate about technology, education, science, DIY projects, programming, robotics, and making, reflecting their interest in STEM fields.

Technology and Social Media Usage: Target users are active on Youtube (70%) for educational content, and use Facebook and Instagram for community engagement. They prefer a blend of desktop and mobile devices.

Robotics Education & Competition Foundation Top Competitors