Top Marketing Strategies for RO.AM

RO.AM User Persona

Name:

David Lee

Age :

32

Gender :

Male

Occupation :

Marketing Manager

Industry :

Technology

Education :

Masters, Marketing

Preferred platforms

GOALS

• Expand his professional network and build connections in the tech industry
• Stay updated on the latest trends and innovations in marketing and technology
• Find a comfortable and inspiring workspace that fosters creativity and collaboration

Frustrations

• Struggling to find reliable and high-speed internet connectivity while working remotely
• Lack of a professional and presentable space to meet with clients or team members
• Feeling isolated and disconnected when working from home for extended periods

Name:

Sophia Chen

Age :

28

Gender :

Female

Occupation :

Freelance Graphic Designer

Industry :

Design

Education :

Bachelor, Fine Arts

Preferred platforms

GOALS

• Secure a diverse portfolio of clients and projects that align with her design aesthetic
• Establish a strong online presence to showcase her work and attract potential clients
• Create a dedicated and inspiring workspace that allows her to focus on her creative process

Frustrations

• Facing distractions and interruptions while working from home, hindering her productivity
• Difficulty in separating her work life from her personal life, leading to burnout
• Lacking opportunities to network and collaborate with other creatives in person

Name:

Alex Rodriguez

Age :

40

Gender :

Male

Occupation :

Business Consultant

Industry :

Management Consulting

Education :

MBA, Business Administration

Preferred platforms

GOALS

• Establish thought leadership and credibility within the consulting industry
• Connect with potential clients and generate new business opportunities
• Maintain a flexible work schedule while having access to professional office space when needed

Frustrations

• Dealing with the limitations and unreliability of public Wi-Fi while on business trips
• Scheduling and securing meeting rooms in a timely and efficient manner
• Managing a heavy workload and demanding schedule while ensuring work-life balance

RO.AM Geographic and Demographic Insights

Geographic Insights: The target market is predominantly located in English-speaking countries with a strong entrepreneurial and tech culture. The US and UK represent significant market shares.

Demographic Insights: The target demographic consists primarily of young professionals aged 25-44, with a slight preference for males. This suggests a focus on millennials and Gen X in their prime working years.

RO.AM Socio-economic Profile

Household and Income Insights: The majority of target users are from households of 2-4 people with medium income levels, suggesting they value both collaborative workspaces and affordability.

Educational and Employment Insights: Most target users are highly educated, with a majority having university or college degrees and are employed full-time, highlighting their professional background.

RO.AM Behavioral Insights

Interest-Based Insights: Target users show strong interest in technology, business, and entrepreneurship, aligning with the company's focus on modern, tech-enabled workspaces.

Technology and Social Media Usage: Users are highly active on LinkedIn and YouTube, preferring desktop devices, which suggests a professional audience seeking information and networking opportunities.

RO.AM Top Competitors