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This business likely provides on-demand office space and coworking facilities. They offer a visitor management system, indicating a focus on security and professionalism. The branding suggests a focus on modern design and technology-driven solutions.
Company : RO.AM
Industry : Coworking SpacesFlexible Office SolutionsShared Office Providers
RO.AM Key Value propositions
RO.AM Latest news
Howard Lerman (@howard) / X - Roam
Say hello to Roam Beta, and say goodbye to endless meetings! A note from our Founder & CEO, @howard https://ro.am/news/2022/ ...
News | 8 minutes and 34 seconds - Roam
Nov 2, 2022 ... So while this technology has been a major step forward, the way we are engaging with each other has taken a major step backward. People can't ...
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RO.AM SWOT Analysis
Strengths
Focus on modern design and technology-driven solutions.Offers a visitor management system, indicating a focus on security and professionalism.Provides on-demand office space and coworking facilities.
Weaknesses
Potential lack of brand awareness in a competitive market.Reliance on online booking system, which might alienate some demographics.Possible limitation in physical locations, depending on their expansion strategy.
Opportunities
Expansion into new markets and geographical locations.Partnerships with complementary businesses (e.g., technology providers, event organizers).Development of value-added services, such as virtual office solutions or business support.
Threats
Increasing competition in the coworking and flexible office space market.Economic downturn potentially affecting demand for office space.Changing work trends and preferences, such as increased remote work adoption.
Top Marketing Strategies for RO.AM
Content Marketing and SEO Optimization
Create valuable content like blog posts, guides, and case studies focusing on the benefits of flexible workspaces and visitor management systems. Optimize content for relevant keywords to attract organic traffic and establish the business as a thought leader in the industry.
RO.AM User Persona
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GOALS
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RO.AM Geographic and Demographic Insights
Geographic Insights: The target market is predominantly located in English-speaking countries with a strong entrepreneurial and tech culture. The US and UK represent significant market shares.
United States
35%
United Kingdom
15%
Canada
10%
Germany
8%
Australia
7%
Demographic Insights: The target demographic consists primarily of young professionals aged 25-44, with a slight preference for males. This suggests a focus on millennials and Gen X in their prime working years.
RO.AM Socio-economic Profile
Household and Income Insights: The majority of target users are from households of 2-4 people with medium income levels, suggesting they value both collaborative workspaces and affordability.
Educational and Employment Insights: Most target users are highly educated, with a majority having university or college degrees and are employed full-time, highlighting their professional background.
RO.AM Behavioral Insights
Interest-Based Insights: Target users show strong interest in technology, business, and entrepreneurship, aligning with the company's focus on modern, tech-enabled workspaces.
Technology and Social Media Usage: Users are highly active on LinkedIn and YouTube, preferring desktop devices, which suggests a professional audience seeking information and networking opportunities.
RO.AM Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Regus | 40% | Coworking Spaces, Flexible Office Solutions, Virtual Offices |
WeWork | 30% | Coworking Spaces, Shared Office Space, Community Building |
Spaces | 20% | Coworking Spaces, Creative Workspaces, Networking Events |