Top Marketing Strategies for Rajt Bis i Wspólnicy sp. z o.o.

Rajt Bis i Wspólnicy sp. z o.o. User Persona

Name:

Anna Nowak

Age :

32

Gender :

Female

Occupation :

Wedding Planner

Industry :

Wedding Industry

Education :

Bachelor's Degree, Event Management

Preferred platforms

GOALS

• Finding unique and high-quality tents that align with her clients' wedding themes and guest counts
• Sourcing reliable vendors who offer a complete package of event equipment rentals to streamline logistics
• Building strong relationships with suppliers to ensure timely delivery and excellent service for smooth wedding executions

Frustrations

• Dealing with unresponsive or unreliable vendors who delay timelines and impact event quality
• Managing demanding clients with constantly evolving expectations and last-minute changes
• Staying within budget constraints while meeting the high expectations of upscale weddings

Name:

Tomasz Kowalski

Age :

45

Gender :

Male

Occupation :

Marketing Manager

Industry :

IT

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

• Organizing impactful and memorable corporate events that align with the company's brand image and marketing objectives
• Securing a spacious and well-equipped venue, such as a large tent, to accommodate a growing number of attendees
• Finding a reliable and professional event infrastructure provider that can handle the technical aspects of the event flawlessly

Frustrations

• Staying within a predetermined budget while trying to create a memorable and high-impact event experience
• Coordinating with multiple vendors and ensuring seamless communication and execution
• Adapting to unforeseen challenges or last-minute changes in event requirements or guest attendance

Name:

Zofia Wiśniewska

Age :

28

Gender :

Female

Occupation :

Event Coordinator

Industry :

Event Management

Education :

Bachelor's Degree, Hospitality Management

Preferred platforms

GOALS

• Discovering trendy and Instagrammable event spaces and setups to attract a younger audience
• Partnering with vendors who offer unique and customizable options to create personalized event experiences
• Ensuring smooth event logistics and a positive attendee experience to generate positive online reviews and social media engagement

Frustrations

• Working with limited budgets that restrict creative and innovative event design ideas
• Managing demanding clients who expect unique and picture-perfect events on a tight budget
• Staying up-to-date with the latest event trends and incorporating them into event plans in a cost-effective manner

Rajt Bis i Wspólnicy sp. z o.o. Geographic and Demographic Insights

Geographic Insights: Rajt Bis i Wspólnicy sp. z o.o. primarily serves the Polish market, holding a dominant share. However, there are minor opportunities in neighboring countries like Germany and Czech Republic.

Demographic Insights: The target audience leans towards the age group of 25-54, indicating professionals planning events. The gender distribution suggests a slight preference among males.

Rajt Bis i Wspólnicy sp. z o.o. Socio-economic Profile

Household and Income Insights: The target audience usually falls under households of 2-4 members, signifying families or couples. The income level spread indicates a focus on medium to high-income groups.

Educational and Employment Insights: A majority of users are likely to be full-time employed or business owners with university or college-level education, indicating a professional target demographic.

Rajt Bis i Wspólnicy sp. z o.o. Behavioral Insights

Interest-Based Insights: Target audience shows interest in event-related areas such as planning, weddings, conferences, reflecting their need for outdoor event infrastructure.

Technology and Social Media Usage: Users are primarily on visual platforms like Instagram, LinkedIn and Facebook, and prefer desktops suggesting their inclination towards detailed planning.

Rajt Bis i Wspólnicy sp. z o.o. Top Competitors