Top Marketing Strategies for Rise Infraventures

Rise Infraventures User Persona

Name:

Amit Kapoor

Age :

38

Gender :

Male

Occupation :

IT Project Manager

Industry :

Information Technology

Education :

Masters, Computer Science

Preferred platforms

GOALS

• Secure a reliable and skilled IT team to augment his company's software development project within a tight deadline
• Find a cost-effective staffing solution that aligns with the project budget and avoids unnecessary overhead
• Ensure seamless integration of the augmented team with the existing in-house developers for smooth project execution

Frustrations

• Struggling to find qualified IT professionals with the specific skill set required for his project
• Facing delays in project timelines due to the shortage of skilled developers
• Dealing with the complexities and high costs associated with traditional hiring processes

Name:

Priya Sharma

Age :

45

Gender :

Female

Occupation :

Business Owner

Industry :

Retail

Education :

MBA, Marketing

Preferred platforms

GOALS

• Find a premium commercial property in a prime location in Gurgaon to expand her successful retail business
• Secure a property that offers good visibility, ample space, and modern amenities to enhance brand image
• Negotiate a favorable lease agreement with flexible terms and competitive rates

Frustrations

• Encountering limited options for premium commercial spaces in her desired location
• Dealing with lengthy and complex property search processes
• Facing difficulties in verifying property details and legal documentation

Name:

Rahul Verma

Age :

32

Gender :

Male

Occupation :

Software Engineer

Industry :

Information Technology

Education :

Bachelors, Computer Engineering

Preferred platforms

GOALS

• Purchase a modern and spacious 2BHK apartment in a well-connected locality in Delhi
• Find a property with amenities like a gym, swimming pool, and children's play area for a comfortable lifestyle
• Secure a home loan with competitive interest rates and a hassle-free application process

Frustrations

• Facing challenges in finding a property that meets his budget and lifestyle preferences
• Getting overwhelmed by the vast number of property listings and unreliable information online
• Dealing with hidden costs and lengthy paperwork during the property purchase process

Rise Infraventures Geographic and Demographic Insights

Geographic Insights: Rise Infraventures' primary market is India (90%), with a strong focus on Delhi and Gurgaon. They have a small but growing presence in the UAE, US, UK, and Canada.

Demographic Insights: Rise Infraventures' target audience is primarily males (60%) aged 35-44, reflecting those seeking property or IT staffing solutions.

Rise Infraventures Socio-economic Profile

Household and Income Insights: Rise Infraventures targets families (3-4 members) with medium to high income levels, aligning with their premium property and staffing offerings.

Educational and Employment Insights: Rise Infraventures' target audience comprises mainly full-time employed and business owners, with University or College level education, reflecting their clientele.

Rise Infraventures Behavioral Insights

Interest-Based Insights: Target audience shows interest in real estate, investment, technology, business news, luxury lifestyle, travel, and interior design, reflecting their affluent lifestyle.

Technology and Social Media Usage: The audience primarily uses LinkedIn, YouTube, and Facebook, with high engagement on Android and desktop devices, reflecting professional focus.

Rise Infraventures Top Competitors