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Major Markets
Key Competitors
ServiceNow
Freshservice
ServiceNow
Dominant market leader
Extensive product portfolio
Strong ecosystem of partners
High cost of implementation and licensing
Complex platform can require significant expertise
Slower to adapt to niche market needs
Expansion into new industries and geographies
Growing demand for AI and automation
Acquisition of complementary technologies
Emerging AI-first competitors
Economic downturns impacting IT budgets
Data privacy and security concerns
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