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LTK (formerly rewardStyle) Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Student

Education: Associate Degree

Age: 28

Gender: Female

Occupation: Self-Employed

Education: Bachelor's Degree

Age: 32

Gender: Female

Occupation: Part-Time

Education: Bachelor's Degree

Chloe, The Fashion Enthusiast

Chloe, The Fashion Enthusiast

Age: 22
Gender: Female
Occupation: Student
Education: Associate Degree
Industry: Fashion
Channels: InstagramTikTokYouTube

Goals

  • Build a strong personal brand in fashion
  • Monetize her passion for styling and trends through affiliate marketing
  • Collaborate with emerging and established fashion brands.

Pain Points

  • Struggling to gain consistent audience engagement
  • Finding reliable and high-converting affiliate programs
  • Balancing academic commitments with content creation demands.

LTK (formerly rewardStyle) Geographic Distribution

Primarily serving creators in the US, UK, Canada, Australia, and Germany, LTK focuses on established Western markets for influencer marketing.

Top Countries

United States flag

United States

70%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily live in 1-4 person households, with a strong presence in the medium to high income brackets, reflecting their earning potential.

Employment Status

Income Distribution

Education Level

LTK (formerly rewardStyle) Behavior Analysis

Behavior Profile

Content Creation
Influencer Marketing
Social Media
Instagram
YouTube
TikTok
Fashion Trends
Beauty & Skincare
Home Decor
Lifestyle Hobbies
Tech-savvy
Product Linking
Analytics
Online Presence
Monetizing
Engaging Content
Mobile Devices
Online Platform Usage

Device Breakdown

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