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Rhode Island FC is a professional men's soccer club that competes in the USL Championship league. They are committed to providing a community-driven experience centered around their home games at Beirne Stadium. The club is focused on growing its presence within Rhode Island through community initiatives and fan engagement.
Company : Rhode Island FC
Industry : SportsEntertainmentCommunity Engagement
Rhode Island FC Key Value propositions
Rhode Island FC Latest news
Rhode Island FC: Homepage
Rhode Island FC, a nod to soccer's rich history in the Ocean State, will make its USL Championship debut in 2024.
Training Gear – Store | Rhode Island FC
... newDate, new to old. Filter. 4 products. Sort by. Featured. FeaturedBest ... $40.00 · Youth ...
Rhode Island FC is a Team for All Rhode Island
Nov 14, 2022 ... Merchandise is also available for sale online at rhodeislandfc.com. Parkhurst, the 2005 Major League Soccer (MLS) Rookie of the Year and a 2018 ...
Youth Apparel – Store | Rhode Island FC
... newDate, new to old. Filter. 14 products. Sort by. Date, new to old. Best ... Youth Team ...
Rhode Island FC SWOT Analysis
Strengths
Strong community focus and engagement.Family-friendly atmosphere and affordable ticket options.New stadium development enhances fan experience and revenue opportunities.
Weaknesses
Relatively new team, still building a strong fanbase and brand recognition.Competition from established sports teams in the region.Dependence on ticket sales and sponsorships for revenue.
Opportunities
Expanding youth soccer programs and partnerships to develop future talent and fan loyalty.Leveraging digital platforms and social media to enhance fan engagement and reach a wider audience.Attracting national and international events to the new stadium to increase revenue and visibility.
Threats
Economic downturn impacting consumer spending on entertainment.Competition from other entertainment options in the area.Negative perception or performance of the team impacting brand image and fan support.
Top Marketing Strategies for Rhode Island FC
Rhode Island FC User Persona
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GOALS
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Rhode Island FC Geographic and Demographic Insights
Geographic Insights: Rhode Island FC's primary target market is the United States, specifically residents of Rhode Island, with a small percentage from Canada and other countries.
Top Countries
United States
98%
Canada
1%
United Kingdom
0.5%
Portugal
0.3%
Brazil
0.2%
Demographic Insights: Rhode Island FC's target audience skews slightly male and is most popular among individuals aged 25-44, reflecting families and young adults.
Age Distribution
Gender Distribution
Rhode Island FC Socio-economic Profile
Household and Income Insights: Rhode Island FC appeals to a range of household sizes, with a higher concentration in the 3-4 member range. The income level distribution suggests a predominantly middle-income target audience.
Educational and Employment Insights: The majority of Rhode Island FC's target users are employed full-time and have some level of college or university education.
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Income Distribution
Education Level
Employment Status
Rhode Island FC Behavioral Insights
Interest-Based Insights: Rhode Island FC's target audience enjoys sports, family activities, local events, dining, live music, travel, and craft beer.
Technology and Social Media Usage: Rhode Island FC's target audience is active on social media, with preferences for Instagram, YouTube, and Facebook. They use a mix of desktops, Android, and iOS devices.
Interests
Device Breakdown
Social Media Usage
Rhode Island FC Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| New England Revolution | 50% | Professional Soccer, Major League Soccer, New England Sports |
| Hartford Athletic | 20% | Professional Soccer, USL Championship, Connecticut Sports |
| Providence Bruins | 15% | Professional Hockey, American Hockey League, Rhode Island Sports |
