Find stats on top websites
Industry Landscape
The B2B data and sales & marketing intelligence industry is experiencing robust growth, driven by increasing demand for high-quality, AI-ready data to fuel GTM strategies. Companies are prioritizing data accuracy, real-time updates, and comprehensive insights (firmographics, technographics) to optimize sales and marketing efforts, improve personalization, and enhance operational efficiency. Data privacy regulations and intense competition are key challenges, pushing providers to innovate on data sourcing, delivery, and value propositions.
Total Assets Under Management (AUM)
B2B Data Market Size in United States
~Approx. $20-25 billion USD
(15-20% CAGR)
- Driven by digital transformation.
- Increased focus on data-driven decisions.
- Rise of AI/ML in GTM.
Total Addressable Market
23 billion USD
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Generative AI for Data Enrichment
Generative AI can autonomously create and enrich B2B data profiles by synthesizing information from disparate sources, significantly improving data completeness and accuracy beyond traditional methods.
Federated Learning for Data Collaboration
Federated learning enables multiple organizations to collaboratively train AI models on B2B data without sharing raw data, addressing privacy concerns while improving collective data intelligence.
Blockchain for Data Provenance and Trust
Blockchain technology can establish immutable records of B2B data origin and changes, enhancing transparency, trust, and verifiability of data accuracy and compliance across the industry.
Impactful Policy Frameworks
California Privacy Rights Act (CPRA) - 2023
The CPRA (effective January 1, 2023) expanded upon the CCPA, providing consumers with stronger data privacy rights, including the right to correct inaccurate personal information and opt-out of sharing sensitive personal information, and established the California Privacy Protection Agency (CPPA) for enforcement.
This requires RevenueBase to ensure robust data correction mechanisms and provide clear opt-out options for Californian contacts, increasing compliance overhead.
Virginia Consumer Data Protection Act (VCDPA) - 2023
Effective January 1, 2023, VCDPA grants Virginia consumers rights regarding their personal data, including access, deletion, correction, and opt-out rights for targeted advertising and sale of personal data, similar to CCPA/CPRA but with certain business thresholds.
RevenueBase must incorporate VCDPA-compliant data handling practices for Virginia residents, particularly concerning data sales and targeted advertising use cases.
Colorado Privacy Act (CPA) - 2023
The CPA, effective July 1, 2023, grants Colorado consumers rights over their personal data, including rights to access, deletion, correction, and opt-out of personal data processing for targeted advertising, sale, or profiling, applying to businesses operating in Colorado or targeting Colorado residents.
RevenueBase needs to implement specific data governance procedures to respect Colorado residents' privacy rights, particularly regarding data sharing for marketing purposes.
Transform Your Ideas into Action in Minutes with WaxWing
Sign up now and unleash the power of AI for your business growth
