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ResortPass Target Audience

ResortPass targets individuals, couples, and families seeking affordable luxury experiences at hotels and resorts. This includes travelers looking for day-use options and locals wanting to elevate their staycations. Their target audience values relaxation, recreation, and unique experiences without the commitment and cost of a traditional hotel stay.

User Segments

ResortPass Geographic Distribution

ResortPass's primary market is the United States, followed by Canada and the United Kingdom, indicating a preference for North American markets.

Top Countries

United States flag

United States

60%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

10%
Australia flag

Australia

7.5%
Mexico flag

Mexico

7.5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

ResortPass targets primarily middle-income couples and small families (2-4 members), highlighting the platform's appeal for affordable luxury.

Employment Status

Income Distribution

Education Level

ResortPass Behavior Analysis

Behavior Profile

Device Breakdown

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