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ResortPass Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Age: 38
Gender: Male
Occupation: Financial Analyst
Education: Master's Degree, Finance
Age: 29
Gender: Female
Occupation: Healthcare Consultant
Education: Bachelor's Degree, Public Health
Aisha Rahman
Goals
- To find quick, luxurious escapes to de-stress from a demanding work schedule
- To easily access premium hotel amenities without the hassle and cost of an overnight stay
- To discover unique wellness experiences that promote mental and physical well-being.
Pain Points
- Limited time for extensive travel or long vacations
- Difficulty finding convenient and affordable luxury experiences locally
- The stress of planning complex getaways for short periods.
ResortPass Geographic Distribution
ResortPass is strongly US-centric, particularly in major tourist and warm-weather hubs, with growing international presence in Mexico and the Caribbean.
Top Countries
United States
Mexico
Canada
Dominican Republic
Jamaica
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Predominantly small to medium-sized households (1-4 people) with medium to high income, prioritizing experience and leisure.
Employment Status
Income Distribution
Education Level
ResortPass Behavior Analysis
Behavior Profile
Device Breakdown
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