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ResortPass targets individuals, couples, and families seeking affordable luxury experiences at hotels and resorts. This includes travelers looking for day-use options and locals wanting to elevate their staycations. Their target audience values relaxation, recreation, and unique experiences without the commitment and cost of a traditional hotel stay.
ResortPass's primary market is the United States, followed by Canada and the United Kingdom, indicating a preference for North American markets.
United States
Canada
United Kingdom
Australia
Mexico
Primary age group concentration shows strong presence in:
31-35
Most active age range
ResortPass targets primarily middle-income couples and small families (2-4 members), highlighting the platform's appeal for affordable luxury.
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