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ResortPass is a platform that provides day passes to luxury hotels and resorts, allowing users to access amenities such as pools, spas, and beaches without booking an overnight stay. They partner with over 900 hotels across 250 cities globally, offering a convenient and flexible way to experience high-end hospitality. Users can purchase passes through their website or app and enjoy features such as flexible booking and cancellation.
Company : ResortPass
Industry : TravelHospitalityLuxury Experiences
ResortPass Key Value propositions
ResortPass Latest news
Blog - Take a Daycation | Book a Day Pass - ResortPass
7 days ago ... Top 10 Cruise Ports on ResortPass. March 14, 2023. Cruises are awesome. With pools, activities, and restaurants, the fun never ends on the ...
ResortPass | LinkedIn
Dec 30, 2022 ... ... top fitness facilities, and more at leading hotels in their own neighborhoods ... Exciting News! ResortPass has partnered with cocktail ...
Top Places For Your Next Workcation - ResortPass | Blog
Top Places For Your Next Workcation. ResortPass. July 8, 2021. Daydreaming about your next work day being poolside in a cabana? Good news, this dream is no ...
Take a daycation at local hotels with ResortPass | SDNews.com
Aug 16, 2023 ... in Beach & Bay Press - Top Stories, Features, La Jolla Village News - Top Stories ... pass, outside of ResortPass. You'll get a similar ...
ResortPass SWOT Analysis
Strengths
Unique value proposition in the market.Partnerships with over 900 hotels globally.Strong online presence and user-friendly platform.
Weaknesses
Dependence on the travel and tourism industry.Competition from traditional hotel stay discounts.Potential limitations in less tourist-heavy locations.
Opportunities
Expand partnerships to more hotels and destinations.Develop targeted marketing campaigns for specific demographics.Introduce loyalty programs and subscription models.
Threats
Economic downturn impacting travel and leisure spending.Negative impacts from pandemics or travel restrictions.Increased competition from similar platforms.
Top Marketing Strategies for ResortPass
ResortPass User Persona
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GOALS
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ResortPass Geographic and Demographic Insights
Geographic Insights: ResortPass's primary market is the United States, followed by Canada and the United Kingdom, indicating a preference for North American markets.
United States
60%
Canada
15%
United Kingdom
10%
Australia
7.5%
Mexico
7.5%
Demographic Insights: ResortPass attracts a largely millennial audience (25-34), slightly skewed towards female users. This suggests a focus on young professionals and couples.
ResortPass Socio-economic Profile
Household and Income Insights: ResortPass targets primarily middle-income couples and small families (2-4 members), highlighting the platform's appeal for affordable luxury.
Educational and Employment Insights: The majority of ResortPass users are full-time employees or business owners with university or college degrees, indicating an educated and financially stable target audience.
ResortPass Behavioral Insights
Interest-Based Insights: Users are interested in travel, luxury experiences, budget-friendly options, staycations, family activities, fine dining, and wellness.
Technology and Social Media Usage: Users primarily use Instagram for social media and show a preference for iOS devices and desktops, indicating tech-savviness.
ResortPass Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
DayAxe | 35% | Day-Use Hotels, Resort Access, Local Experiences |
Resort for Day | 25% | |
Daycation | 15% | Hotel Daycations, Staycation Packages, Pool & Amenity Access |