Top Marketing Strategies for ResortPass

ResortPass User Persona

Name:

Emily Chen

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

• Plan a fun and memorable weekend staycation with her husband without spending a fortune on a hotel
• Discover and experience new, upscale hotels and their amenities in her city without the commitment of an overnight stay
• Find a relaxing and luxurious way to celebrate her upcoming anniversary with her partner.

Frustrations

• Finding affordable weekend getaways that fit within her budget
• Feeling overwhelmed by the planning and cost of traditional vacations
• Juggling a busy work schedule with limited time off for travel and leisure.

Name:

Michael Rodriguez

Age :

28

Gender :

Male

Occupation :

Financial Analyst

Industry :

Finance

Education :

Master's Degree, Finance

Preferred platforms

GOALS

• Impress his girlfriend with unique and luxurious dates without breaking the bank
• Find a convenient and relaxing way to unwind after a stressful week at work
• Maximize his weekends by experiencing upscale amenities and activities without the hassle of travel.

Frustrations

• Affording luxurious experiences on a young professional's budget
• Lacking inspiration for planning creative and memorable dates
• Feeling limited by time constraints and seeking convenient leisure options.

Name:

Sarah Williams

Age :

45

Gender :

Female

Occupation :

Teacher

Industry :

Education

Education :

Master's Degree, Education

Preferred platforms

GOALS

• Plan a fun and engaging family day trip during the summer holidays without the stress of long-distance travel
• Create lasting memories with her children in a luxurious and memorable setting
• Escape the routine and enjoy quality time with her family in a relaxing environment.

Frustrations

• Finding age-appropriate and engaging activities that appeal to both her and her teenage children
• Planning family outings that accommodate everyone's busy schedules
• Seeking affordable luxury experiences that align with her family's values and interests.

ResortPass Geographic and Demographic Insights

Geographic Insights: ResortPass's primary market is the United States, followed by Canada and the United Kingdom, indicating a preference for North American markets.

Demographic Insights: ResortPass attracts a largely millennial audience (25-34), slightly skewed towards female users. This suggests a focus on young professionals and couples.

ResortPass Socio-economic Profile

Household and Income Insights: ResortPass targets primarily middle-income couples and small families (2-4 members), highlighting the platform's appeal for affordable luxury.

Educational and Employment Insights: The majority of ResortPass users are full-time employees or business owners with university or college degrees, indicating an educated and financially stable target audience.

ResortPass Behavioral Insights

Interest-Based Insights: Users are interested in travel, luxury experiences, budget-friendly options, staycations, family activities, fine dining, and wellness.

Technology and Social Media Usage: Users primarily use Instagram for social media and show a preference for iOS devices and desktops, indicating tech-savviness.

ResortPass Top Competitors