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Executive Summary
Requestly is a platform that simplifies the buying and selling process for B2B software. It connects buyers and vendors, provides tools for managing RFPs and product demos, and offers resources to streamline the evaluation process. Their goal is to reduce complexity and facilitate more efficient B2B software transactions.
Industries
Major Markets
United States
United Kingdom
CanadaKey Competitors
Requestly Top Products
Brand Positioning
Customer Sentiments
Requestly Key Value Propositions
Requestly SWOT Analysis
Strengths
Niche focus on B2B software
User-friendly platform
Streamlined procurement process
Weaknesses
Relatively new entrant in the market
Limited brand awareness compared to established players
Reliance on digital marketing for customer acquisition
Opportunities
Expand into new geographic markets
Develop partnerships with industry influencers and consultants
Offer specialized features for specific industry verticals
Threats
Competition from established B2B software marketplaces
Economic downturn impacting enterprise software spending
Evolving customer expectations and technological advancements
Requestly operates within the B2B software industry, specifically focusing on enterprise software solutions. They cater to a wide range of sectors by connecting buyers and vendors across various software categories.
Market Growth Stage
Pace of Market Growth
Requestly Target Audience
Geographic Insights
Requestly's primary markets are the US and UK, commanding a significant market share. Other important regions include Canada, Germany, and Australia.
Top Countries
United States
35% market share
United Kingdom
25% market share
Canada
10% market share
Germany
8% market share
Australia
7% market share
Requestly Audience Segments
Requestly targets both buyers and vendors of B2B software solutions. For buyers, they offer a platform to streamline the research and selection process. For vendors, they provide a channel to connect with potential customers and manage sales opportunities.
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Requestly
Personalized User Onboarding
This strategy personalizes the onboarding experience for new users, making them feel valued and helping them quickly understand Requestly's value. This improves user engagement and reduces churn, leading to more successful users and higher retention rates.
Learn moreLeveraged Reciprocity
By offering valuable resources like data sheets and videos, Requestly can encourage reciprocity from buyers and vendors, leading to more positive reviews, referrals, and increased engagement with the platform. This builds trust and strengthens the Requestly community.
Learn moreValue-Based Pricing Implementation
This strategy focuses on clearly communicating the value proposition of each pricing tier, emphasizing the benefits and features offered. It helps buyers and vendors understand the value of Requestly and makes it easier to choose the right plan based on their specific needs.
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