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Requestly is a platform that simplifies the buying and selling process for B2B software. It connects buyers and vendors, provides tools for managing RFPs and product demos, and offers resources to streamline the evaluation process. Their goal is to reduce complexity and facilitate more efficient B2B software transactions.
Company : Requestly
Industry : B2B SoftwareEnterprise SoftwareSaaS
Requestly Key Value propositions
Requestly Latest news
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Requestly SWOT Analysis
Strengths
Niche focus on B2B softwareUser-friendly platformStreamlined procurement process
Weaknesses
Relatively new entrant in the marketLimited brand awareness compared to established playersReliance on digital marketing for customer acquisition
Opportunities
Expand into new geographic marketsDevelop partnerships with industry influencers and consultantsOffer specialized features for specific industry verticals
Threats
Competition from established B2B software marketplacesEconomic downturn impacting enterprise software spendingEvolving customer expectations and technological advancements
Top Marketing Strategies for Requestly
Value-Based Pricing Implementation
This strategy focuses on clearly communicating the value proposition of each pricing tier, emphasizing the benefits and features offered. It helps buyers and vendors understand the value of Requestly and makes it easier to choose the right plan based on their specific needs.
Requestly User Persona
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GOALS
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Requestly Geographic and Demographic Insights
Geographic Insights: Requestly's primary markets are the US and UK, commanding a significant market share. Other important regions include Canada, Germany, and Australia.
United States
35%
United Kingdom
25%
Canada
10%
Germany
8%
Australia
7%
Demographic Insights: Requestly's user base is predominantly male and falls within the 25-44 age bracket, aligning with professionals in decision-making roles.
Requestly Socio-economic Profile
Household and Income Insights: Requestly users typically belong to households of 2-4 individuals, suggesting established professionals, with a majority in the middle-income range.
Educational and Employment Insights: Requestly users are primarily employed full-time, reflecting their professional focus, and hold university or college degrees, highlighting their educational background.
Requestly Behavioral Insights
Interest-Based Insights: Requestly's audience is interested in technology, particularly B2B software, SaaS, cloud computing, enterprise solutions, data analytics, and digital transformation.
Technology and Social Media Usage: Requestly's target audience is highly active on LinkedIn, reflecting its B2B focus. Users primarily access the platform via desktop devices.
Requestly Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
G2 | 40.5% | Software Reviews, Peer-to-Peer Comparisons, B2B Software Marketplace |
Capterra | 30.2% | Software Discovery, User Reviews, Free Software Selection Resources |
Software Advice | 15.3% | Software Buying Consultation, Vendor Comparisons, Expert Recommendations |