Requestly : Market and Competitor Analysis

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www.replymind.com/

www.resibrands.com

Requestly is a platform that simplifies the buying and selling process for B2B software. It connects buyers and vendors, provides tools for managing RFPs and product demos, and offers resources to streamline the evaluation process. Their goal is to reduce complexity and facilitate more efficient B2B software transactions.

Company : Requestly

Industry : B2B SoftwareEnterprise SoftwareSaaS

Major Markets

United States

United Kingdom

Canada

Key Competitors

Capterra

Software Advice

Requestly Key Value propositions

Streamlined Procurement

Vendor Discovery

RFP Management

Collaboration & Evaluation

Requestly Latest news

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Requestly SWOT Analysis

Strengths

Niche focus on B2B softwareUser-friendly platformStreamlined procurement process

Weaknesses

Relatively new entrant in the marketLimited brand awareness compared to established playersReliance on digital marketing for customer acquisition

Opportunities

Expand into new geographic marketsDevelop partnerships with industry influencers and consultantsOffer specialized features for specific industry verticals

Threats

Competition from established B2B software marketplacesEconomic downturn impacting enterprise software spendingEvolving customer expectations and technological advancements

Top Marketing Strategies for Requestly

Personalized User Onboarding

This strategy personalizes the onboarding experience for new users, making them feel valued and helping them quickly understand Requestly's value. This improves user engagement and reduces churn, leading to more successful users and higher retention rates.

Leveraged Reciprocity

By offering valuable resources like data sheets and videos, Requestly can encourage reciprocity from buyers and vendors, leading to more positive reviews, referrals, and increased engagement with the platform. This builds trust and strengthens the Requestly community.

Value-Based Pricing Implementation

This strategy focuses on clearly communicating the value proposition of each pricing tier, emphasizing the benefits and features offered. It helps buyers and vendors understand the value of Requestly and makes it easier to choose the right plan based on their specific needs.

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Requestly User Persona

Name:

Sarah Chen

Age :

32

Gender :

Female

Occupation :

IT Manager

Industry :

Financial Services

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

Streamline the software procurement process to reduce the time it takes to implement new solutions
Improve the transparency and accountability of software selection decisions within the department
Ensure that the chosen software solutions integrate seamlessly with existing IT infrastructure and meet the company's security standards

Frustrations

Dealing with aggressive software vendors who waste her time with irrelevant pitches
Struggling to get buy-in from stakeholders who are resistant to change or hesitant to adopt new technologies
Managing the complexities of software contracts, licenses, and compliance requirements

Name:

David Lee

Age :

45

Gender :

Male

Occupation :

Chief Technology Officer (CTO)

Industry :

Manufacturing

Education :

MBA, Technology Management

Preferred platforms

GOALS

Identify and implement innovative software solutions that can optimize operations and increase efficiency
Drive digital transformation initiatives that align with the company's strategic goals
Foster a data-driven culture and empower employees with the tools they need to make informed decisions

Frustrations

Finding it difficult to keep up with the rapidly evolving landscape of B2B software solutions
Facing internal resistance to adopting cloud-based solutions due to security concerns
Dealing with budget constraints and the pressure to demonstrate a clear return on investment (ROI) for software purchases

Name:

Maria Rodriguez

Age :

28

Gender :

Female

Occupation :

Software Procurement Specialist

Industry :

Healthcare

Education :

Bachelor's degree, Business Administration

Preferred platforms

GOALS

Find the best possible software solutions that meet the specific needs of healthcare professionals
Negotiate favorable contracts with vendors to minimize costs and maximize value
Ensure that all software procurement processes comply with relevant healthcare regulations and industry standards

Frustrations

Receiving an overwhelming number of responses to RFPs, making it time-consuming to sort through and evaluate vendors
Encountering difficulties in getting timely product demonstrations and technical support from vendors
Managing the challenges of integrating new software solutions with legacy systems and electronic health record (EHR) platforms

Requestly Geographic and Demographic Insights

Geographic Insights: Requestly's primary markets are the US and UK, commanding a significant market share. Other important regions include Canada, Germany, and Australia.

Top Countries

United States
35%
United Kingdom
25%
Canada
10%
Germany
8%
Australia
7%

Demographic Insights: Requestly's user base is predominantly male and falls within the 25-44 age bracket, aligning with professionals in decision-making roles.

Age Distribution

Gender Distribution

Requestly Socio-economic Profile

Household and Income Insights: Requestly users typically belong to households of 2-4 individuals, suggesting established professionals, with a majority in the middle-income range.

Educational and Employment Insights: Requestly users are primarily employed full-time, reflecting their professional focus, and hold university or college degrees, highlighting their educational background.

Households Size

Income Distribution

Education Level

Employment Status

Requestly Behavioral Insights

Interest-Based Insights: Requestly's audience is interested in technology, particularly B2B software, SaaS, cloud computing, enterprise solutions, data analytics, and digital transformation.

Technology and Social Media Usage: Requestly's target audience is highly active on LinkedIn, reflecting its B2B focus. Users primarily access the platform via desktop devices.

Interests

TechnologyBusiness SoftwareSaaSCloud ComputingEnterprise SolutionsData AnalyticsDigital Transformation

Device Breakdown

Social Media Usage

Requestly Top Competitors

Competitor	Estimated market share	Top domains
G2	40.5%	Software Reviews, Peer-to-Peer Comparisons, B2B Software Marketplace
Capterra	30.2%	Software Discovery, User Reviews, Free Software Selection Resources
Software Advice	15.3%	Software Buying Consultation, Vendor Comparisons, Expert Recommendations

www.replymind.com/

www.resibrands.com

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