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RentMoola Target Audience

User Segments

Age: 48

Gender: Male

Occupation: Real Estate Investor

Education: Master's Degree in Finance

Age: 41

Gender: Female

Occupation: Property Management Company Owner

Education: Bachelor's Degree in Business Administration

Age: 55

Gender: Male

Occupation: Financial Advisor & Investor

Education: Professional Degree in Law

David Chen

David Chen

Age: 48
Gender: Male
Occupation: Real Estate Investor
Education: Master's Degree in Finance
Industry: Real Estate
Channels: LinkedInYouTubeFacebook

Goals

  • To optimize rental income and minimize vacancies across his property portfolio
  • To streamline property management operations using digital tools and reduce administrative burden
  • To identify and acquire new high-value investment properties for portfolio growth.

Pain Points

  • Dealing with inefficient manual processes for rent collection and lease agreements
  • High tenant turnover and difficulty in finding reliable, long-term tenants
  • Lack of real-time insights into property performance and financial metrics.

RentMoola Geographic Distribution

Primarily targeting North America, with significant presence in the US and Canada, and smaller markets in the UK, Australia, and Germany.

Top Countries

United States flag

United States

50%
Canada flag

Canada

30%
United Kingdom flag

United Kingdom

7%
Australia flag

Australia

5%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are in 2-4 person households, primarily within the medium income bracket, indicating a broad appeal across diverse household structures.

Employment Status

Income Distribution

Education Level

RentMoola Behavior Analysis

Behavior Profile

Online Payments
Convenience
Efficiency
Security
Digital Tools
Tenant Screening
Lease Applications
Streamlined Process
Communication
Automated Collection
Tech-Savvy
Online Browsing
Social Media
Mobile Usage
Financial Planning
Record-Keeping
Time Saving
Problem Solving
Information Access
Risk Mitigation

Device Breakdown

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