Renwick & Co. : Market and Competitor Analysis

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Renwick & Co. is a branded entertainment agency specializing in securing product placement and brand integration deals for clients in film, television, and digital media. They leverage their industry expertise and relationships to connect brands with relevant entertainment properties for maximum impact and ROI. Their services include identifying opportunities, negotiating contracts, and managing the execution of brand integrations.

Company : Renwick & Co.

Industry : Branded EntertainmentProduct PlacementMedia & Entertainment

Major Markets

United States

China

United Kingdom

Key Competitors

Brand Entertainment Network (BEN)

Interpublic Group of Companies (IPG)

Omnicom Group Inc.

Renwick & Co. Key Value propositions

Brand Integration

Product Placement

Entertainment Marketing

ROI Focus

Renwick & Co. Latest news

News

Apr 27, 2010 ... news. DO PRODUCT PLACEMENT? HERE'S HOW TO FUTURE-PROOF YOUR ... big toe if he dropped it. Did the integration sell any phones? Maybe ...

RENWICK & COMPANY | LinkedIn

http://www.renwickco.com/. External link for RENWICK & COMPANY. Industry: Entertainment Providers. Company size: 2-10 employees. Headquarters: New York. Type ...

Clients

... new, hot young pro athletes to major shoe deals. ... David's idea of “social media” is watching a social gathering being covered on the eleven o'clock news.

David Woodley on LinkedIn: Better Collective bolster US, social ...

Jul 7, 2023 ... Mark Cai: The latest esports and gaming news, shared in text and video format. ... Contact me at [email protected] to set up a call.

Renwick & Co. SWOT Analysis

Strengths

Strong industry relationshipsExpertise in product placement and integrationFocus on ROI for clients

Weaknesses

Limited online presencePotential reliance on specific industriesRelatively small agency size

Opportunities

Expand digital and influencer marketing servicesTarget new markets and entertainment mediumsDevelop proprietary measurement tools

Threats

Competition from larger agenciesEconomic downturn impacting marketing budgetsChanging media consumption habits

Top Marketing Strategies for Renwick & Co.

Leverage Influencer Marketing

Partner with popular gaming and streaming influencers to showcase Renwick & Co.'s services. This will generate authentic brand awareness and build trust among Gen Y and Z audiences.

Content Marketing & Case Studies

Create compelling content showcasing successful product placement campaigns and ROI achieved for clients. This will demonstrate expertise and attract potential clients seeking similar results.

Strategic Partnerships with Gaming and Streaming Platforms

Collaborate with major gaming and streaming platforms to offer exclusive product placement opportunities to brands. This will provide Renwick & Co. with direct access to highly engaged target audiences.

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Renwick & Co. User Persona

Name:

Ashley Kim

Age :

25

Gender :

Female

Occupation :

Marketing Manager

Industry :

Consumer Goods

Education :

Bachelor's Degree, Marketing

Preferred platforms

GOALS

Increase brand awareness and engagement among Gen Z consumers through authentic and entertaining product integrations
Drive sales conversions by leveraging influencer marketing and branded content on social media platforms
Track and measure the ROI of their marketing campaigns to optimize future strategies and demonstrate value to stakeholders

Frustrations

Facing challenges in breaking through the clutter and capturing the attention of their target audience who are bombarded with content
Struggling to find authentic and creative ways to integrate their brand into popular media without seeming disruptive or forced
Dealing with shrinking marketing budgets and needing to justify every dollar spent on branded entertainment initiatives

Name:

John Rodriguez

Age :

32

Gender :

Male

Occupation :

Brand Director

Industry :

Technology

Education :

Master's Degree, Business Administration

Preferred platforms

GOALS

Position their tech company as innovative and forward-thinking by aligning with cutting-edge entertainment properties
Reach a wider audience and generate buzz for new product launches through strategic product placements and partnerships
Build brand loyalty and positive sentiment among millennial and Gen Z consumers who are influential early adopters

Frustrations

Encountering difficulties in measuring the effectiveness of their branded entertainment campaigns and demonstrating a tangible impact on business goals
Navigating the complex landscape of rights management and legal considerations involved in product placement deals
Keeping up with the rapidly evolving media consumption habits of their target audience and identifying emerging platforms for brand integration

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Media Planner

Industry :

Media Agency

Education :

Bachelor's Degree, Communications

Preferred platforms

GOALS

Secure high-impact product placement opportunities for their clients that maximize brand visibility and resonate with the target audience
Negotiate favorable contracts and partnerships that meet the clients' budget requirements and deliver strong return on investment
Stay ahead of the curve on industry trends and identify emerging opportunities in branded entertainment to provide innovative solutions to clients

Frustrations

Dealing with increasing competition from other brands vying for the same product placement opportunities
Facing pushback from entertainment producers who are hesitant to integrate brands in a way that feels forced or inauthentic
Managing client expectations and educating them on the value and nuances of branded entertainment as a marketing strategy

Renwick & Co. Geographic and Demographic Insights

Geographic Insights: Renwick & Co.'s top markets are the US and China, reflecting the global reach of media and entertainment, followed by the UK, India, and Germany.

Top Countries

United States
60%
China
15%
United Kingdom
10%
India
7.5%
Germany
7.5%

Demographic Insights: Renwick & Co.'s target audience skews towards 25-34 year olds, reflecting the demographics most engaged with gaming and streaming. There's a slight preference towards males.

Age Distribution

Gender Distribution

Renwick & Co. Socio-economic Profile

Household and Income Insights: The target audience predominantly falls in the middle-income bracket, with a mix of household sizes, suggesting diverse lifestyles and spending habits.

Educational and Employment Insights: The majority of the target audience are employed full-time and have a university or college degree, highlighting their professional background and earning potential.

Households Size

Income Distribution

Education Level

Employment Status

Renwick & Co. Behavioral Insights

Interest-Based Insights: The target audience displays interests in digital trends, including gaming, streaming, music, fashion, technology, travel, and active social media usage.

Technology and Social Media Usage: The audience primarily uses YouTube, Instagram, and TikTok, with a preference for mobile devices (iOS and Android) over desktops.

Interests

GamingStreamingMusicFashionTechnologyTravelSocial Media

Device Breakdown

Social Media Usage

Renwick & Co. Top Competitors

Competitor	Estimated market share	Top domains
Brand Entertainment Network (BEN)	25%	Product Placement, Brand Integration, Influencer Marketing
Interpublic Group of Companies (IPG)	35%	Advertising, Marketing, Public Relations
Omnicom Group Inc.	20%	Marketing, Advertising, Media Buying

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