Find stats on top websites
Major Markets
Canada
United States
United KingdomKey Competitors
Select a competitor
ZoomInfo
Clearbit
Top Marketing Channels
ZoomInfo
- Content Marketing
- Examples: blog posts, whitepapers, case studies
- Campaigns: Sales Intelligence Resource Hub, Go-to-Market Playbook, Customer Success Stories
- Digital Advertising
- Examples: Google Ads, LinkedIn Ads, retargeting campaigns
- Campaigns: Targeted Lead Generation Ads, B2B Data Solutions Promos, Free Trial Sign-up Ads
- Webinars & Events
- Examples: product demos, industry expert webinars, virtual summits
- Campaigns: Revenue Operations Summit, GTM Executive Series, Data-Driven Sales Webinar
Top Sales Channels
- Direct Sales
- inside sales team, field sales reps, account managers
- Enterprise Solutions Outreach, SMB Onboarding Program, Customer Retention Initiatives
- Partnerships & Alliances
- CRM integrations, technology partners, channel partners
- Salesforce Integration Partnership, HubSpot Connect Program, Reseller Channel Expansion
- Product-Led Growth (PLG)
- free trial, freemium model, self-service portals
- Free Trial Conversion Program, Data-Driven Insights Self-Service, Basic Plan Upgrade Campaign
Rel8ed SWOT Analysis
Strengths
Extensive B2B contact and company database
strong sales intelligence platform
robust GTM solutions
high brand recognition in sales tech.
Weaknesses
High cost for smaller businesses
data accuracy can vary
potential for data overlap with other providers
complex platform for new users.
Opportunities
Expand into new international markets
enhance AI/ML capabilities for predictive analytics
integrate with more CRM/marketing automation tools
cater to niche industries.
Threats
Intense competition from emerging data providers
data privacy regulations impacting data collection
customer churn due to cost or data quality issues
economic downturn affecting B2B spending.
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