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Refinery29 is a global media and entertainment company that provides content focused on fashion, beauty, wellness, and current events. They offer a variety of content formats, including articles, videos, and social media posts. Refinery29 generates revenue through advertising, sponsored content, and affiliate marketing.
Company : Refinery29
Industry : Digital MediaFashion and BeautyLifestyle
Refinery29 Key Value propositions
Refinery29 Latest news
We're Redefining What It Means to Be a “No Sabo” Kid
May 23, 2022 ... Spanish is not the only language spoken in Latin America, and it's not even native to it. ” Back in the U.S., assimilation has played a major ...
How To Maintain A Long Distance Friendship & Stay Close
Sep 4, 2020 ... ... Refinery29. "Then we all meet on Zoom on ... “This can mean calling friend when you have a problem or you want help with an important decision in ...
Why Gen-Z Loves Thrifting, Second-Hand Shopping So Much
Oct 29, 2020 ... “Thrifting allowed me to find things at very affordable prices that no one else I knew had,” she tells Refinery29. ... top that would be out of ...
How Indigenous People Use Humour For Survival
Jun 21, 2021 ... Two new shows, Rutherford Falls and Reservation Dogs (both led by trailblazing Indigenous showrunners) perfectly capture the fine line that ...
Refinery29 SWOT Analysis
Strengths
Strong brand recognition among millennials and Gen ZFocus on inclusivity and diverse voicesMulti-platform content strategy
Weaknesses
Reliance on advertising revenueCompetition from other digital media outletsPotential for negative feedback on sponsored content
Opportunities
Expand into new international marketsDevelop more video and interactive contentPartner with influencers and experts for credibility
Threats
Changing media consumption habitsEconomic downturn impacting advertising budgetsNegative social media campaigns or controversies
Top Marketing Strategies for Refinery29
Refinery29 User Persona
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Preferred platforms
GOALS
Frustrations
Refinery29 Geographic and Demographic Insights
Geographic Insights: Refinery29's primary market is the US, followed by Canada, the UK, Australia, and Germany, reflecting its English-language content and Western focus.
United States
60%
Canada
10%
United Kingdom
8%
Australia
7%
Germany
5%
Demographic Insights: Refinery29 primarily targets women aged 18-34, reflecting its focus on fashion, beauty, and lifestyle content relevant to this demographic.
Refinery29 Socio-economic Profile
Household and Income Insights: Refinery29's target audience consists largely of single or couple households with medium income levels, reflecting their interest in affordable fashion and lifestyle choices.
Educational and Employment Insights: The majority of Refinery29's audience are employed full-time or part-time, reflecting their career-oriented mindset and interest in workwear and professional development. They are highly educated, with most having a university or college degree.
Refinery29 Behavioral Insights
Interest-Based Insights: Refinery29 users show diverse interests spanning lifestyle, encompassing travel, music, sustainable living, wellness, finance, food, and technology.
Technology and Social Media Usage: Refinery29 users are digitally savvy, primarily using mobile devices and engaging heavily on visual platforms like YouTube and Instagram.
Refinery29 Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Who What Wear | 20% | Fashion, Beauty, Shopping |
The Zoe Report | 15% | Fashion, Beauty, Celebrity Style |
Bustle | 12% | News, Lifestyle, Culture |