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Refinery29 Target Audience
Refinery29's target audience consists primarily of young women aged 18-35 who are interested in fashion, beauty, culture, and current events. They are digitally savvy, socially conscious, and seek content that is both entertaining and informative. The brand's focus on inclusivity and diverse voices resonates with a millennial and Gen Z audience.
User Segments
Refinery29 Geographic Distribution
Refinery29's primary market is the US, followed by Canada, the UK, Australia, and Germany, reflecting its English-language content and Western focus.
Top Countries
United States
Canada
United Kingdom
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Refinery29's target audience consists largely of single or couple households with medium income levels, reflecting their interest in affordable fashion and lifestyle choices.
Employment Status
Income Distribution
Education Level
Refinery29 Behavior Analysis
Behavior Profile
Device Breakdown
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