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Refinery29's target audience consists primarily of young women aged 18-35 who are interested in fashion, beauty, culture, and current events. They are digitally savvy, socially conscious, and seek content that is both entertaining and informative. The brand's focus on inclusivity and diverse voices resonates with a millennial and Gen Z audience.
Refinery29's primary market is the US, followed by Canada, the UK, Australia, and Germany, reflecting its English-language content and Western focus.
United States
Canada
United Kingdom
Australia
Germany
Primary age group concentration shows strong presence in:
31-35
Most active age range
Refinery29's target audience consists largely of single or couple households with medium income levels, reflecting their interest in affordable fashion and lifestyle choices.
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