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Refinery29 Target Audience

Refinery29's target audience consists primarily of young women aged 18-35 who are interested in fashion, beauty, culture, and current events. They are digitally savvy, socially conscious, and seek content that is both entertaining and informative. The brand's focus on inclusivity and diverse voices resonates with a millennial and Gen Z audience.

User Segments

Refinery29 Geographic Distribution

Refinery29's primary market is the US, followed by Canada, the UK, Australia, and Germany, reflecting its English-language content and Western focus.

Top Countries

United States flag

United States

60%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

7%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Refinery29's target audience consists largely of single or couple households with medium income levels, reflecting their interest in affordable fashion and lifestyle choices.

Employment Status

Income Distribution

Education Level

Refinery29 Behavior Analysis

Behavior Profile

Device Breakdown

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