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Refinery29 Target Audience
User Segments
Age: 26
Gender: Female
Occupation: Marketing Specialist
Education: Bachelor's Degree, Marketing
Age: 31
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 29
Gender: Female
Occupation: Graphic Designer
Education: Bachelor's Degree, Fine Arts
Ava Chen
Goals
- Stay ahead of fashion and beauty trends to enhance personal style
- Discover new wellness practices to maintain a balanced lifestyle
- Advance career in digital marketing through continuous learning and networking.
Pain Points
- Keeping up with the fast pace of trends without overspending
- Finding authentic and reliable information amidst overwhelming online content
- Balancing demanding work with personal well-being and social life.
Refinery29 Geographic Distribution
Refinery29 has a strong global presence, with the US and UK leading in user base, followed by Germany, France, and Australia, indicating successful international localization.
Top Countries
United States
United Kingdom
Germany
France
Australia
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Refinery29's audience largely consists of medium-income earners, often residing in 2 to 4-person households, indicative of young professionals and small families.
Employment Status
Income Distribution
Education Level
Refinery29 Behavior Analysis
Behavior Profile
Device Breakdown
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