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Reading to Kids Target Audience

User Segments

Age: 38

Gender: Female

Occupation: Senior Software Engineer

Education: Master's Degree, Computer Science

Age: 45

Gender: Male

Occupation: Financial Advisor

Education: Bachelor's Degree, Business Administration

Age: 52

Gender: Female

Occupation: Physician

Education: Professional Degree, Medicine

Sarah Chen

Sarah Chen

Age: 38
Gender: Female
Occupation: Senior Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeInstagram

Goals

  • To leverage her technical skills and resources to make a tangible difference in her local community, especially in areas related to education and youth development
  • To find fulfilling volunteer opportunities that align with her values of social responsibility and give back to underserved communities
  • To connect with like-minded individuals and organizations that are actively working to improve educational outcomes for children.

Pain Points

  • Difficulty finding reputable and impactful non-profits that genuinely address community needs
  • Limited time due to demanding work schedule, making it hard to commit to regular volunteer activities
  • Feeling overwhelmed by the sheer number of charitable requests and identifying where her contributions can have the most significant effect.

Reading to Kids Geographic Distribution

Reading to Kids primarily operates in Los Angeles, CA, making the US its sole market. All activities and beneficiaries are concentrated within this region.

Top Countries

United States flag

United States

100%
Canada flag

Canada

0%
Mexico flag

Mexico

0%
United Kingdom flag

United Kingdom

0%
Australia flag

Australia

0%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily come from households of 3-4, indicating families, with a significant portion in medium to high income brackets.

Employment Status

Income Distribution

Education Level

Reading to Kids Behavior Analysis

Behavior Profile

Volunteer
Community Involvement
Reading Clubs
Socially Conscious
Time Contribution
Structured Communication
Direct Impact
Literacy Promotion
Education Reform
Child Development
Online Platforms
Facebook
Instagram
YouTube
Local Events
Accountability

Device Breakdown

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