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Consensus Top Products
Brand Positioning
Consensus positions itself as a leading B2B SaaS "Buyer Enablement" and "Product Experience Platform," revolutionizing sales through automated, personalized demos and actionable Demolytics to accelerate deals.
Customer Sentiments
Customer sentiment is likely positive, as the product addresses clear pain points like inefficient demos and long sales cycles, empowering sales, presales, and marketing teams with valuable insights and automation. Users seeking self-service and data-driven sales strategies would find significant value in its offerings.
Consensus Key Value Propositions
Consensus's key value proposition is empowering B2B organizations to accelerate sales cycles and increase conversion rates by providing a product experience platform that automates and personalizes product demonstrations. It delivers actionable intent data through Demolytics, enabling sales, marketing, and presales teams to understand buyer behavior and optimize their strategies for a product-led growth approach.
Consensus SWOT Analysis
Strengths
Automated, personalized demo creation saves time.
Demolytics provide actionable buyer intent data.
Platform supports presales, sales, marketing, and CS.
Strong focus on product-led growth strategy.
Weaknesses
Pricing not transparent, may deter smaller businesses.
Requires integration with existing tech stacks.
Relies on customer adoption of self-service model.
Brand awareness might be lower than established competitors.
Opportunities
Growing demand for self-service B2B experiences.
Expansion into new vertical markets.
Enhancing AI capabilities for demo generation.
Partnerships with CRM and sales enablement platforms.
Threats
Intense competition from similar demo platforms.
Rapid technological changes in AI and automation.
Potential resistance to new sales methodologies.
Data privacy concerns impacting intent data usage.
Market Growth Stage
Pace of Market Growth
Consensus Target Audience
Geographic Insights
The primary market is the US and Canada, reflecting a strong North American focus. Key European and APAC markets follow.
Top Countries
United States
70% market share
Canada
10% market share
United Kingdom
7.5% market share
Australia
5% market share
Germany
2.5% market share
Consensus Audience Segments
B2B Sales Leader
28-55 years
Male • Female
United States • Canada • United Kingdom • Western Europe
Marketing Operations Manager
25-45 years
Male • Female
United States • Europe • Australia
Solutions Engineer/Presales Consultant
27-50 years
Male • Female
Global (Major Tech Hubs)
VP/Director of Revenue Operations
30-60 years
Male • Female
North America • Europe
Customer Success Manager
24-40 years
Male • Female
United States • Canada
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
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