Reaching Hand : Market and Competitor Analysis

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Reaching Hand is a non-profit organization based in Bangalore, India, dedicated to empowering underprivileged communities. They operate various programs focused on education, shelter, livelihood training, health & hygiene, and disaster relief, primarily for children, youth, and women. Their work is centered around providing opportunities for a better future through holistic development and support.

Company : Reaching Hand

Industry : Non-profitSocial WorkCommunity Development

Major Markets

India

United States

United Kingdom

Key Competitors

CRY - Child Rights and You

Smile Foundation

Akshaya Patra Foundation

Reaching Hand Key Value propositions

Education

Empowerment

Healthcare

Community

Reaching Hand Latest news

Reaching Hand

Download File: https://reachinghand.org/wp-content/uploads/2023/08/Reaching ... Reaching Hand (New Home & LIA) campus. Reaching Hand. Search. Info. Shopping.

Reaching Hand | Bangalore

A Safe Haven for Every Child: The New Home Project At Reaching Hand's New ... Support our mission and help make a difference today https://reachinghand.org ...

Blog - Reaching Hand

Sep 15, 2023 ... ... New Delhi Main Branch, 11, Sansad Marg, New Delhi-110001. IFSC Code, SBIN0000691. SWIFT, SBININBB104. Get In Touch. Name. Email Address. Mobile.

Donate to Reaching Hand

https://www.reachinghand.org · Facebook Page · Twitter Profile. # 44, 1st Floor ... She further goes on to say, “Personal hygiene is so important. I just ...

Reaching Hand SWOT Analysis

Strengths

Strong community presenceDiverse program offeringsFocus on measurable impact

Weaknesses

Limited geographic reachDependence on donationsPotential for staff turnover in non-profit sector

Opportunities

Expand partnerships with corporations and foundationsLeverage digital platforms for wider reach and fundraisingDevelop sustainable income-generating programs

Threats

Economic downturn impacting donor contributionsCompetition from larger NGOsChanging government policies and regulations

Top Marketing Strategies for Reaching Hand

Leveraging Digital Storytelling and Impact Measurement

Create compelling digital content showcasing the impact of Reaching Hand's programs on beneficiaries. Track and measure key metrics to demonstrate the effectiveness of their work, appealing to potential donors.

Building a Strong Online Community

Develop an engaging online presence through social media and a dedicated website, fostering a community of supporters, volunteers, and donors. Encourage sharing of stories, testimonials, and updates to build trust and engagement.

Strategic Partnerships and Collaborations

Partner with local businesses, educational institutions, and other NGOs to expand their reach and create new avenues for fundraising and volunteer engagement. Collaborate on initiatives that align with their mission to maximize impact.

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Reaching Hand User Persona

Name:

Anjali

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

Anjali wants to find a reputable non-profit that aligns with her values of education and empowering women, so she can make regular donations and feel confident her contributions are making a real difference
Being passionate about social impact, Anjali seeks to volunteer her marketing skills at an organization that resonates with her, aiming to contribute meaningfully beyond financial support
She hopes to engage her family, especially her young children, in supporting a cause, fostering empathy and awareness about social issues from a young age.

Frustrations

Anjali finds it time-consuming to thoroughly research and vet different non-profits to ensure their legitimacy and impact, making her hesitant to commit without sufficient information
She struggles to find time in her busy schedule to volunteer regularly, even though she's eager to contribute her skills and make a tangible difference
Anjali wants to stay updated on the impact of her contributions but often finds generic newsletters unsatisfying, desiring more personalized stories and evidence of the tangible outcomes.

Name:

Rajesh

Age :

48

Gender :

Male

Occupation :

Senior Software Engineer

Industry :

IT

Education :

Masters in Computer Science

Preferred platforms

GOALS

Rajesh wants to align his company's CSR initiatives with a non-profit that has a proven track record in education and skill development, creating a sustainable impact on underprivileged youth
He is looking for transparent and measurable impact reporting from potential non-profit partners, wanting to showcase the tangible outcomes of their CSR investments to stakeholders
Rajesh is interested in mentoring and providing career guidance to young adults from disadvantaged backgrounds, utilizing his experience in the tech industry to empower the next generation.

Frustrations

Rajesh finds it challenging to navigate the overwhelming number of non-profits and identify those that align perfectly with his company's CSR goals and desired impact areas
He is often skeptical of vague impact reports and wants to see clear data and evidence of how donations are being used to create lasting change
Coordinating volunteering opportunities for his team within their busy schedules and finding activities that match their skills and interests proves to be difficult.

Name:

Priya

Age :

24

Gender :

Female

Occupation :

University Student

Industry :

Non-profit/Social Work

Education :

Bachelor of Arts in Social Work

Preferred platforms

GOALS

Priya is passionate about advocating for menstrual hygiene management and wants to volunteer with an organization actively working to break taboos and provide access to sanitary products
She is keen on gaining practical experience in social work and community development by interning with an organization that aligns with her values of empowering women and girls
Priya wants to leverage her social media platform to raise awareness about social issues, share impactful stories, and mobilize her peers to support causes like education and poverty alleviation.

Frustrations

Priya finds it challenging to differentiate between performative activism and genuine impact when researching non-profits, making her cautious of organizations that prioritize social media presence over tangible results
She struggles to find accessible and affordable internship opportunities that offer hands-on experience and align with her academic schedule and career aspirations
Priya is concerned about experiencing compassion fatigue or burnout due to the emotionally demanding nature of social work and seeks guidance and support from experienced professionals.

Reaching Hand Geographic and Demographic Insights

Geographic Insights: Reaching Hand's primary market is India due to its operational presence, with a significant portion of potential donors and volunteers located there.

Top Countries

India
90%
United States
5%
United Kingdom
2%
Canada
1.5%
Australia
1.5%

Demographic Insights: Reaching Hand attracts a higher proportion of females, particularly within the age groups of 25-34. This suggests a strong resonance with individuals passionate about social causes.

Age Distribution

Gender Distribution

Reaching Hand Socio-economic Profile

Household and Income Insights: Reaching Hand's target audience consists of diverse household sizes and primarily targets middle-income individuals with a passion for social change.

Educational and Employment Insights: The target audience for Reaching Hand is largely employed full-time and possesses a university or college degree, reflecting their interest in making informed decisions about their support.

Households Size

Income Distribution

Education Level

Employment Status

Reaching Hand Behavioral Insights

Interest-Based Insights: The target audience is interested in social justice, education, child development, and non-profit work, primarily focused on India and potentially involving travel or volunteering.

Technology and Social Media Usage: The audience primarily uses YouTube, Instagram, and Facebook, indicating a preference for visual content and online engagement.

Interests

Social JusticeEducationChild DevelopmentNon-profit WorkTravelVolunteeringIndia

Device Breakdown

Social Media Usage

Reaching Hand Top Competitors

Competitor	Estimated market share	Top domains
CRY - Child Rights and You	40%	Child Rights, Education, Poverty Alleviation
Smile Foundation	30%	Education, Healthcare, Livelihoods
Akshaya Patra Foundation	15%	Food Security, Education, Hunger Relief

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