The target audience for Raymore.com is primarily residents within the greater Kansas City metropolitan area, particularly those living in or near Raymore, Missouri, and surrounding communities. This includes homeowners, apartment dwellers, and individuals setting up new households who are in the market for new or replacement furniture, mattresses, and home accessories. The broad product offering suggests they target a wide demographic, from young professionals and couples furnishing their first homes to established families looking to upgrade or add to their existing decor. They cater to both those seeking practical, functional pieces and those looking for stylish, design-oriented items. The emphasis on 'great value' implies a focus on value-conscious consumers who want quality products without breaking the bank. Given the nature of furniture purchases, the audience likely consists of individuals or decision-making units (e.g., couples, families) involved in significant household expenditures.