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Raycon Target Audience
User Segments
Age: 28
Gender: Male
Occupation: Fitness Instructor
Education: Bachelor's Degree, Kinesiology
Age: 24
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Marketing
Age: 32
Gender: Male
Occupation: Outdoor Gear Specialist
Education: Associate Degree, Outdoor Recreation
Alex 'The Marathoner' Chen
Goals
- Achieve new personal bests in long-distance running
- Stay motivated and consistent with daily workouts
- Discover new workout routines and fitness challenges.
Pain Points
- Earbuds falling out during intense exercise
- Short battery life interrupting long training sessions
- Lack of durable audio gear that withstands sweat and elements.
Raycon Geographic Distribution
Raycon has a strong global presence, with the US and UK being primary markets, followed by Canada, Australia, and Germany, indicating a robust international e-commerce strategy.
Top Countries
United States
United Kingdom
Canada
Australia
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households, suggesting families or couples. Income levels are predominantly medium, aligning with Raycon's competitive pricing.
Employment Status
Income Distribution
Education Level
Raycon Behavior Analysis
Behavior Profile
Device Breakdown
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