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Quartz is a digital publication focusing on global business news, economic trends, and analysis. They offer a subscription-based model for premium content and are dedicated to providing high-quality journalism. Quartz also has a creative arm for brand collaborations and offers various newsletters catering to specific interests.
Company : Quartz
Industry : Digital MediaBusiness NewsFinancial Journalism
Quartz Key Value propositions
Quartz Latest news
Quartz
Quartz is a guide to the new global economy for people who are excited by change. We cover business, finance, economics, technology, lifestyle, ...
Why philosophy is so important in science education
Nov 20, 2017 ... Each semester, I teach courses on the philosophy of science to undergraduates at the University of New Hampshire. Most of the students take ...
The Quartz guide to artificial intelligence: What is it, why is it ...
Sep 10, 2017 ... Why is it important? Why is everyone talking about it all of a sudden? If you skim online headlines, you'll likely read about how AI is powering ...
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Mar 27, 2016 ... The open-source creed · It began with an email · npm sides with Kik · Breaking the internet · 'Un-un-publishing' · A web of dependencies · Sign up ...
Quartz SWOT Analysis
Strengths
Strong brand reputationHigh-quality contentFocus on global coverage
Weaknesses
Subscription-based modelCompetition from free newsDependence on digital advertising
Opportunities
Expand into new marketsDevelop innovative content formatsStrategic partnerships
Threats
Changing media consumption habitsEconomic downturnIncreased competition
Top Marketing Strategies for Quartz
Personalized Subscription Offers & Incentives
Develop targeted subscription packages with varying price points and incentives to attract diverse segments of the audience. This will optimize customer acquisition, increase subscription revenue, and create a more personalized experience for subscribers.
Quartz User Persona
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Preferred platforms
GOALS
Frustrations
Quartz Geographic and Demographic Insights
Geographic Insights: Quartz's primary market is the US, followed by the UK and Canada. They also have a significant presence in India and Australia.
Top Countries
United States
40%
United Kingdom
15%
Canada
10%
India
8%
Australia
7%
Demographic Insights: Quartz's target audience is predominantly male (55%) and falls within the age range of 25-54, with a peak in the 35-44 age group.
Age Distribution
Gender Distribution
Quartz Socio-economic Profile
Household and Income Insights: Quartz's target audience typically falls within middle to high-income brackets and tends to live in households of 2-4 people.
Educational and Employment Insights: Quartz's target audience is highly educated, with the majority holding a university or college degree and employed full-time.
Households Size
Income Distribution
Education Level
Employment Status
Quartz Behavioral Insights
Interest-Based Insights: Quartz users are interested in technology, travel, investments, entrepreneurship, global politics, sustainability, and personal finance.
Technology and Social Media Usage: Quartz users are primarily active on LinkedIn and Twitter. They prefer desktop devices, followed by Android and iOS.
Interests
Device Breakdown
Social Media Usage
Quartz Top Competitors
Competitor | Estimated market share | Top domains |
|---|---|---|
| Bloomberg | 35% | Financial News, Market Data, Business Analysis |
| The Financial Times | 30% | Global Business News, Economic Analysis, Financial Markets |
| The Wall Street Journal | 25% | Business News, Finance, US Markets |
