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Quartz Target Audience
The target audience for qz.com is global and primarily consists of English-speaking business leaders, executives, entrepreneurs, investors, policy makers, and curious individuals who are interested in the global economy, technology, future of work, and emerging trends. This audience is sophisticated, digitally native, and seeks in-depth analysis and original insights rather than just traditional news reporting. They are likely to be time-constrained but willing to invest time in quality content that offers a competitive edge or a deeper understanding of complex issues. Geographically, while it has a global reach, a significant portion of its audience would likely be concentrated in major economic hubs in North America, Europe, and Asia. They are likely to be early adopters of technology and business methodologies, always looking for thought leadership and innovative perspectives to stay ahead in their respective fields.
User Segments
Age: 48
Gender: Male
Occupation: Director of Global Strategy
Education: Master's Degree, Business Administration
Age: 35
Gender: Female
Occupation: Head of Digital Transformation
Education: Master's Degree, Computer Science
Age: 40
Gender: Male
Occupation: Partner, Venture Capital Firm
Education: Professional Degree, Law
Global Strategy Director
Goals
- To identify emerging global economic trends and leverage them for competitive advantage
- To develop and implement innovative strategies that drive sustainable growth for the organization
- To build a strong network of international business leaders and experts for collaborative insights.
Pain Points
- Difficulty in cutting through information noise to find truly actionable insights
- Challenges in aligning diverse international teams on a unified strategic vision
- Limited time to deep dive into complex reports due to demanding schedules.
Quartz Geographic Distribution
Audience is global, primarily concentrated in major economic hubs like North America and Europe, with growing presence in Asia.
Top Countries
United States
United Kingdom
Canada
India
Germany
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Users primarily reside in 2-4 person households and fall into the high-income bracket, reflecting their professional status.
Employment Status
Income Distribution
Education Level
Quartz Behavior Analysis
Behavior Profile
Device Breakdown
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