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Ralphs Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Software Engineer
Education: Master's Degree
Age: 42
Gender: Male
Occupation: Healthcare Administrator
Education: Bachelor's Degree
Age: 32
Gender: Female
Occupation: High School Teacher
Education: Bachelor's Degree
Sarah Chen
Age: 38
Gender: Female
Occupation: Software Engineer
Education: Master's Degree
Industry: Technology
Channels: YouTubeInstagramFacebook
Goals
- Efficiently manage household tasks and grocery shopping while balancing work and family responsibilities
- Maximize savings on everyday essentials through digital coupons and loyalty programs to stretch the family budget
- Ensure healthy and nutritious meals for her family despite a busy schedule and limited time.
Pain Points
- Dealing with app glitches or slow performance that hinder a smooth shopping experience and waste precious time
- Finding suitable time for grocery shopping amidst a demanding work schedule and children's activities
- Inconsistent availability of desired products or deals when shopping online for pickup or delivery.
Ralphs Geographic Distribution
Ralphs primarily operates within the United States, specifically California, with a negligible international presence, mostly serving regional markets effectively.
Top Countries
United States
99.8%
Canada
0.1%
Mexico
0.05%
United Kingdom
0.03%
Australia
0.02%
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Ralphs appeals to medium-income families (3-4 people) seeking value. They balance budget and convenience, leveraging deals.
Employment Status
Income Distribution
Education Level
Ralphs Behavior Analysis
Behavior Profile
Tech-savvy
Convenience
Online ordering
Mobile app
Time-saving
Digital coupons
Shopping lists
Loyalty
Regular grocery shoppers
Pickup/Delivery
Cooking
Family activities
Budgeting
Healthy living
Social media users
Streamline shopping
Pharmacy services
Personalization
Device Breakdown
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