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Vidyard
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Top Marketing Channels
Vidyard
- Content Marketing
- Examples: blog posts, whitepapers, webinars
- Campaigns: Video in Sales: The Ultimate Guide, Remote Selling Masterclass, Future of Video Marketing Report
- Social Media Marketing
- Examples: LinkedIn, YouTube, Twitter
- Campaigns: Video Selling Tips series, Customer Spotlight campaigns, Industry Trends discussions
- Paid Advertising
- Examples: Google Ads, LinkedIn Ads, retargeting campaigns
- Campaigns: Free Trial Sign-up, Enterprise Demo Request, Video for Sales Professionals Ad
Top Sales Channels
- Direct Sales (SDR/AE Teams)
- outbound cold outreach, personalized video prospecting, discovery calls
- Solution-Specific Outreach, ROI-Driven Sales Cycle, Value-Based Selling
- Product-Led Growth (PLG)
- freemium model, self-service onboarding, in-app messaging
- Free Plan Adoption, Premium Feature Upsell, Self-Serve Education Series
- Partnerships & Alliances
- CRM integrations, technology partners, channel partners
- Integrate and Accelerate Program, Partner Co-Marketing, Joint Webinar Series
Quickpage SWOT Analysis
Strengths
Strong brand recognition
broad video platform capabilities (not just sales)
extensive content library and educational resources
Weaknesses
Can be perceived as more complex or feature-rich than needed for simple sales follow-up
higher price point for advanced features
broader focus might dilute sales-specific messaging.
Opportunities
Growing demand for video in all business communications
expansion into new verticals beyond traditional sales
strategic integrations with more business tools.
Threats
Emerging niche competitors focused solely on sales video
potential for video fatigue
data privacy regulations impacting video content.
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