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Pulsar Vaporizers Target Audience

User Segments

Age: 22

Gender: Female

Occupation: Part-Time Barista

Education: Associate Degree

Age: 25

Gender: Male

Occupation: Gig Economy Freelancer

Education: Bachelor's Degree

Age: 19

Gender: Female

Occupation: Full-Time Student

Education: High School

Maya 'The Groove Getter' Rodriguez

Maya 'The Groove Getter' Rodriguez

Age: 22
Gender: Female
Occupation: Part-Time Barista
Education: Associate Degree
Industry: Hospitality
Channels: InstagramTikTokYouTube

Goals

  • To save enough money for a music festival ticket and travel expenses
  • To discover new artists and connect with like-minded people through music
  • To find cool and unique accessories that express her personal style at events

Pain Points

  • Missing out on social events due to work schedule
  • Limited disposable income to pursue all her interests
  • Finding high-quality, durable gear that stands out from the crowd

Pulsar Vaporizers Geographic Distribution

The primary market is the US and Canada, indicating strong North American focus. Smaller shares in UK, Australia, and Germany.

Top Countries

United States flag

United States

70%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

5%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Most users are middle-income, with 2-4 person households. This suggests disposable income for lifestyle products.

Employment Status

Income Distribution

Education Level

Pulsar Vaporizers Behavior Analysis

Behavior Profile

Online Engagement
Pop Culture Interest
Social Media Savvy
Brand Loyalty
Tech-Savvy
Aesthetic Preference
Niche Interests
Mobile Device Usage
Gifting Options
Price-Conscious
Value Cultural Alignment
Seek Unique Products
Community Connection
Outdoor Activities
Gaming
Music Festivals
Wellness
DIY Projects

Device Breakdown

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