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Puffco

Storz & Bickel

GRAV

Top Marketing Channels

Puffco

  • Social Media Marketing
  • Examples: Instagram, Facebook, YouTube
  • Campaigns: Peak Pro Launch, Plus Vaporizer Promotion, Holiday Gift Guides
  • Content Marketing
  • Examples: Blog posts, Product reviews, Video tutorials
  • Campaigns: Vaporizer Maintenance Series, Concentrate Guide, Artist Collaboration Spotlights
  • Influencer Marketing
  • Examples: Cannabis influencers, Tech reviewers, Lifestyle creators
  • Campaigns: Puffco Peak Pro x [Influencer Name] Review, Hashtag Challenge, Unboxing Videos

Top Sales Channels

  • E-commerce Website
  • puffco.com, Online store, Direct sales
  • New Product Drops, Limited Edition Sales, Bundle Deals
  • Authorized Retailers
  • Head shops, Smoke shops, Specialty vape stores
  • In-store Promotions, Retailer Exclusives, Display Contests
  • Online Marketplaces
  • Vapor.com, Planet of the Vapes, Other authorized online distributors
  • Platform-specific Sales, Featured Product Placements, Affiliate Marketing

Pulsar Vaporizers SWOT Analysis

Strengths

Strong brand recognition in high-end concentrate devices

innovative product design and technology

loyal customer base for premium products.

Weaknesses

High price point limits accessibility to a broader market

niche focus on concentrates may exclude dry herb users

potential over-reliance on a few flagship products.

Opportunities

Expansion into international markets

diversification into dry herb or other accessory categories

partnerships with cannabis brands for exclusive devices.

Threats

Intense competition from lower-priced alternatives

evolving regulations on concentrate consumption

rapid technological advancements requiring continuous R&D.

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