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Provisian Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 32

Gender: Male

Occupation: Startup Founder

Education: Bachelor's Degree, Business Administration

Age: 25

Gender: Female

Occupation: Digital Marketing Manager

Education: Bachelor's Degree, Marketing

Tech-Savvy Investor

Tech-Savvy Investor

Age: 28
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Industry: Technology
Channels: LinkedInYouTubeReddit

Goals

  • To optimize my investment portfolio for long-term growth and passive income
  • To understand complex financial scenarios through intuitive digital tools
  • To stay updated on market trends and economic indicators to make informed decisions.

Pain Points

  • Difficulty in consolidating all financial accounts into a single view
  • Lack of reliable and easy-to-use tools for advanced financial simulations
  • Time-consuming manual tracking of investments and expenses.

Provisian Geographic Distribution

Provisian primarily targets North American markets, with a strong presence in the US and Canada, and some reach in other developed countries.

Top Countries

United States flag

United States

75%
Canada flag

Canada

15%
United Kingdom flag

United Kingdom

4%
Australia flag

Australia

3%
Germany flag

Germany

2%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users typically come from 2-4 person households, with a strong representation in medium to high income brackets, seeking advanced financial tools.

Employment Status

Income Distribution

Education Level

Provisian Behavior Analysis

Behavior Profile

Digital Tools
Technology Adoption
Self-service
Proactive Planning
Client Collaboration
Data Aggregation
Scenario Analysis
Online Engagement
Social Media Usage
Desktop Usage
Information Seeking
Customization
Security Concern
Efficiency Seeking
Learning

Device Breakdown

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