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Put It Forward Top Products
Brand Positioning
Put It Forward positions itself as an Intelligent Automation Platform for enterprises, orchestrating data, processes, and AI to drive efficiency, enhance CX, and deliver clear ROI through deep personalization and actionable insights.
Customer Sentiments
Customer sentiment is likely positive given the focus on clear ROI and solving complex enterprise problems like data silos and manual processes. The emphasis on tangible results and strategic improvements appeals to their target leadership and operational roles.
Put It Forward Key Value Propositions
Put It Forward offers an Intelligent Automation Platform that unifies data, automates complex processes, and leverages AI for predictive insights. This empowers enterprises to achieve deep personalization, increase customer lifetime value, and demonstrate clear ROI across various business functions.
Put It Forward SWOT Analysis
Strengths
Comprehensive intelligent automation platform.
Strong integration capabilities with major data platforms.
Targets multiple enterprise functions.
Global presence with several offices.
Weaknesses
Specific pricing tiers are not transparent.
May require significant internal change management.
Brand recognition might be lower than established competitors.
Relies on enterprise adoption cycles.
Opportunities
Growing demand for AI and automation in enterprises.
Expansion into new industries and use cases.
Partnerships with emerging tech platforms.
Leveraging remote work trends for distributed teams.
Threats
Intense competition from established players.
Rapid technological advancements require constant innovation.
Data privacy and security concerns.
Economic downturns affecting enterprise tech spending.
Market Growth Stage
Pace of Market Growth
Put It Forward Target Audience
Geographic Insights
Focus on North American markets (US, Canada), with a presence in Europe and South America, indicating a global but concentrated strategy.
Top Countries
United States
40% market share
Canada
25% market share
United Kingdom
10% market share
Sweden
8% market share
Colombia
5% market share
Put It Forward Audience Segments
Head of IT/CTO
35-55 years
Male • Female
North America • Europe • Asia
Chief Marketing/Revenue Officer
30-50 years
Male • Female
Global
Chief Operations Officer
40-60 years
Male • Female
Global
CFO/VP Finance
35-55 years
Male • Female
Global
Head of Customer Success
28-45 years
Male • Female
North America • Europe
Social Media Usage Across Segments
Data shown in percentage (%) of usage across platforms
Recommended Marketing Strategiesfor Put It Forward
Interactive ROI Calculator
Implement an interactive ROI calculator on the Put It Forward website. This allows potential customers to input their data and see a personalized estimate of the ROI they could achieve by using the platform, directly addressing their focus on tangible results.
Learn moreIn-depth Buyer's Guide Creation
Develop a comprehensive buyer's guide that educates potential customers on intelligent automation and the specific benefits Put It Forward offers. This establishes Put It Forward as a thought leader, helps to nurture leads, and demonstrates the platform's capabilities to decision-makers wrestling with complex data and process challenges.
Learn morePersonalized User Onboarding
Create a personalized onboarding experience for new users, tailoring the content and features highlighted based on their role (Marketing, Sales, IT, etc.) and use case (Quote-to-Cash, Customer Prediction, etc.). This will improve user engagement, reduce churn, and accelerate time-to-value by showing users relevant benefits quickly.
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