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Protect Our Hair Target Audience

User Segments

Age: 28

Gender: Female

Occupation: Marketing Manager

Education: Bachelor's Degree, Marketing

Age: 32

Gender: Female

Occupation: Software Engineer

Education: Master's Degree, Computer Science

Age: 25

Gender: Female

Occupation: Fashion Stylist

Education: Bachelor's Degree, Fashion Merchandising

Ava, The Digital Creative

Ava, The Digital Creative

Age: 28
Gender: Female
Occupation: Marketing Manager
Education: Bachelor's Degree, Marketing
Industry: Marketing
Channels: InstagramLinkedInYouTube

Goals

  • Maintain a polished and professional appearance for client meetings and presentations
  • Successfully grow her personal brand and online presence through engaging content
  • Find efficient self-care routines that fit her demanding work schedule.

Pain Points

  • Hair damage from frequent styling for content creation and social events
  • Lack of time for extensive hair care routines due to work commitments
  • Difficulty finding truly effective hair protection products that don't weigh her hair down.

Protect Our Hair Geographic Distribution

Primarily targets North American and Western European markets, with strong focus on English-speaking countries for online sales.

Top Countries

United States flag

United States

45%
United Kingdom flag

United Kingdom

15%
Canada flag

Canada

10%
Australia flag

Australia

8%
Germany flag

Germany

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are often in 2-4 person households, with a medium to high income, indicating disposable income for self-care products.

Employment Status

Income Distribution

Education Level

Protect Our Hair Behavior Analysis

Behavior Profile

Instagram
YouTube
Hair Protection
Self-care
Beauty Trends
Online Shopping
Digital Savvy
Mobile Devices
Seeking Solutions
Researching Products
Reading Reviews
Health & Wellness
Fashion
Frizz Control
Heat Protection
Split End Prevention
Hydration
Natural Ingredients

Device Breakdown

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