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Olaplex
K18 Hair
Bondi Boost
Top Marketing Channels
Olaplex
- Social Media Marketing
- Examples: Instagram, Facebook, YouTube
- Campaigns: Olaplex #HealthyHairGoals, Olaplex Transformation Tuesday, Olaplex Before & Afters
- Influencer Marketing
- Examples: Hair stylists, Beauty bloggers, Celebrities
- Campaigns: Olaplex Professional Ambassador Program, Olaplex Micro-Influencer Collaborations, Celebrity Hair Secrets with Olaplex
- Content Marketing
- Examples: Blog posts, Educational videos, FAQs
- Campaigns: The Science of Olaplex, Understanding Bond Repair, Olaplex Home Care Guide
Top Sales Channels
- E-commerce Website
- Olaplex.com, Sephora.com, Amazon.com
- Direct to Consumer Sales, Online Exclusive Bundles, Holiday Gift Sets
- Professional Salons/Distributors
- SalonCentric, CosmoProf, Independent Salons
- Olaplex Pro Discounts, Salon Starter Kits, Professional Education Events
- Retail Partners
- Sephora, Ulta Beauty, Nordstrom
- In-store Promotions, Loyalty Program Integration, Limited Edition Product Drops
Protect Our Hair SWOT Analysis
Strengths
Strong brand recognition
Patented bond-building technology
Professional salon endorsement
Weaknesses
Premium price point
Limited product range initially
Can be perceived as complex for new users
Opportunities
Expand into new hair care categories
Grow global market share
Leverage professional network for deeper consumer engagement
Threats
Emergence of competitor bond-repair technologies
Counterfeit products
Economic downturn affecting luxury purchases
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