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Proscia Target Audience

User Segments

Age: 52

Gender: Female

Occupation: Laboratory Director & CEO

Education: Doctorate Degree, Medical Sciences

Age: 45

Gender: Male

Occupation: Anatomic Pathologist

Education: Professional Degree, Medicine (MD)

Age: 48

Gender: Male

Occupation: IT Director, Diagnostic Lab

Education: Master's Degree, Information Technology

Kathleen Fondren

Kathleen Fondren

Age: 52
Gender: Female
Occupation: Laboratory Director & CEO
Education: Doctorate Degree, Medical Sciences
Industry: Diagnostics
Channels: LinkedInYouTubeX

Goals

  • Achieve 100% digitization of pathology workflows to improve overall lab efficiency
  • Accelerate turnaround times for diagnostic results to enhance patient care and clinician satisfaction
  • Integrate industry-leading AI applications to deliver faster, more precise diagnostic outcomes and stay at the forefront of innovation.

Pain Points

  • Difficulty in finding intuitive software solutions that are easily adopted by pathologists and IT teams
  • Challenges in integrating new digital pathology platforms with existing LIS and other lab systems
  • High costs and effort associated with on-premise solutions and the lack of scalable cloud deployment options.

Proscia Geographic Distribution

Proscia's primary market is the US, followed by the UK and Canada, reflecting advanced healthcare technology adoption.

Top Countries

United States flag

United States

50%
United Kingdom flag

United Kingdom

10%
Canada flag

Canada

8%
Germany flag

Germany

7%
France flag

France

5%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Target users are high-income professionals, often in 3-4 person households, indicating established careers.

Employment Status

Income Distribution

Education Level

Proscia Behavior Analysis

Behavior Profile

Technology Adoption
Efficiency Improvement
Data Security
Collaboration
Workflow Optimization
AI Integration
Remote Work
Research Acceleration
Intuitive User Interface
Interoperability
Online Research
Professional Networking
Problem Solving
Information Seeking
Learning
Decision Making
Digital Engagement
Risk Aversion
Innovation Seeking
Strategic Planning

Device Breakdown

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