Top Marketing Strategies for Proposed Properties

Proposed Properties User Persona

Name:

Sarah Williams

Age :

32

Gender :

Female

Occupation :

Marketing Manager

Industry :

Technology

Education :

MBA, Marketing

Preferred platforms

GOALS

• Find a reputable builder who understands her modern design aesthetic and can incorporate sustainable features into her new home
• Secure a construction loan with favorable terms and manage the financial aspects of the project efficiently
• Ensure a smooth and transparent building process with clear communication and timely updates from the builder

Frustrations

• Feeling overwhelmed by the sheer number of builders and the lack of transparency in pricing
• Difficulty visualizing the final product and making design decisions without a physical model
• Worrying about potential delays, hidden costs, and miscommunication during the construction process

Name:

John Davis

Age :

45

Gender :

Male

Occupation :

Financial Advisor

Industry :

Finance

Education :

Bachelor's degree, Finance

Preferred platforms

GOALS

• Build a spacious and comfortable home for his family that accommodates their needs and lifestyle, such as a home office and a large backyard
• Maximize the return on his investment by choosing a desirable location and making smart design choices that enhance the property value
• Collaborate with experienced professionals who can guide him through the complexities of the building process and ensure a high-quality outcome

Frustrations

• Struggling to find the time to research and coordinate with multiple stakeholders involved in the building process
• Concerns about potential budget overruns and unexpected expenses
• Difficulty understanding technical jargon and building codes, leading to a sense of uncertainty and distrust

Name:

Emily Chen

Age :

28

Gender :

Female

Occupation :

Software Engineer

Industry :

Technology

Education :

Master's degree, Computer Science

Preferred platforms

GOALS

• Design a tech-savvy home with smart home features and energy-efficient appliances that align with her sustainable lifestyle
• Find a builder who embraces innovative construction methods and can accommodate her preference for modern and minimalist design
• Manage the entire building process remotely as she frequently travels for work and needs a seamless digital experience

Frustrations

• Lack of transparency and clear communication channels in the traditional homebuilding industry
• Difficulty finding builders who specialize in smart home technology and eco-friendly construction practices
• Concerns about managing the project remotely and ensuring that everything stays on track in her absence

Proposed Properties Geographic and Demographic Insights

Geographic Insights: Proposed Properties' primary market is the United States, capturing 90% of its user base, with a minor presence in Canada and emerging interest from the UK, Australia, and Germany.

Demographic Insights: Proposed Properties targets a diverse age range, primarily between 25-44, indicating a focus on young professionals and growing families. The gender distribution is balanced, suggesting equal appeal among men and women.

Proposed Properties Socio-economic Profile

Household and Income Insights: Proposed Properties primarily targets households of 2-4 people, indicating a focus on families or couples. The income level distribution leans towards Medium, reflecting their target audience's financial capacity for new home construction.

Educational and Employment Insights: Most of Proposed Properties' target users are employed full-time or are business owners, implying financial stability. The majority hold a University or College degree, showcasing their interest in informed decision-making.

Proposed Properties Behavioral Insights

Interest-Based Insights: Target users are interested in home-related topics, from decor and design to DIY projects, reflecting their aspiration for a personalized living space. Their interest in family activities aligns with the family-oriented nature of new home construction.

Technology and Social Media Usage: Users primarily engage with visual platforms like YouTube and Instagram, suggesting a preference for visual content showcasing home designs and the building process. While they use a mix of devices, a slight preference for mobile suggests they appreciate on-the-go accessibility.

Proposed Properties Top Competitors