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Proposed Properties Target Audience
User Segments
Age: 32
Gender: Female
Occupation: Software Engineer
Education: Master's Degree, Computer Science
Age: 38
Gender: Male
Occupation: Hospital Administrator
Education: Master's Degree, Healthcare Management
Age: 29
Gender: Female
Occupation: High School Teacher
Education: Bachelor's Degree, Education
Sarah Chen
Goals
- Secure a new construction home that is within budget and offers sufficient space for a growing family
- Navigate the complex financing options for a new build with expert guidance to ensure a smooth process
- Find a community in Southwest Florida with good schools and amenities suitable for young children.
Pain Points
- Difficulty understanding the various stages and timelines of new home construction without prior experience
- Worry about hidden costs or unexpected delays that could impact the budget and move-in date
- Overwhelm by the sheer number of builder options and not knowing how to vet them effectively.
Proposed Properties Geographic Distribution
The primary market is the U.S., specifically Southwest Florida. A small percentage of users are likely from Canada, UK, Germany, and Brazil, potentially those considering relocation or investment.
Top Countries
United States
Canada
United Kingdom
Germany
Brazil
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Most users are mid to high income (85%), with 3-4 person households being the most common, indicating families or established couples.
Employment Status
Income Distribution
Education Level
Proposed Properties Behavior Analysis
Behavior Profile
Device Breakdown
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