Prognos Health Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

IQVIA

Symphony Health (ICON plc)

Flatiron Health

Top Marketing Channels

IQVIA

Content Marketing
Examples: White papers, Webinars, Industry reports
Campaigns: IQVIA Institute reports, Real-World Evidence series, Digital Health Trends webinars

Digital Advertising
Examples: Google Ads, LinkedIn Ads, Programmatic display
Campaigns: IQVIA Orchestrated Commercial Model campaign, R&D Solutions ads, Patient Engagement Platform ads

Event Marketing
Examples: Industry conferences, Sponsored summits, Virtual events
Campaigns: IQVIA Global Oncology Forum, Festival of Biologics sponsorship, R&D Day Virtual Summit

Direct Sales Force
Account managers, Sales development representatives, Solutions specialists
Strategic account penetration, New client acquisition initiative, Cross-sell RWE solutions

Partnerships & Alliances
Technology partners, Consulting firms, CRO collaborations
Integrated data solutions partnerships, Joint go-to-market strategies, Ecosystem expansion program

Request for Proposal (RFP) Process
Formal bid submissions, Solution presentations, Client demonstrations
Custom solution development, Data integration showcase, Value proposition articulation

Global market leader in healthcare data

Strong reputation and brand recognition

Broad portfolio of services (data

tech

CRO)

Extensive proprietary data assets

High cost of services

Perceived as less agile for smaller clients

Complex organizational structure

Potential for data silos internally

Growing demand for real-world evidence

Expansion into emerging markets

AI and machine learning integration

Strategic acquisitions

Intense competition from niche providers

Data privacy regulations and compliance

Economic downturn impacting pharma R&D budgets

Disruptive technologies from startups