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ProfitKey is a software company that provides ERP (Enterprise Resource Planning) solutions specifically tailored for small to medium-sized manufacturers. Their flagship product, ProfitKey Manufacturing (formerly Rapid Response Manufacturing), integrates all aspects of a manufacturing business, including inventory, production, sales, purchasing, and accounting. They aim to help manufacturers improve efficiency, reduce costs, and increase profitability.
Company : ProfitKey
Industry : Manufacturing SoftwareERPSoftware
ProfitKey Key Value propositions
ProfitKey Latest news
New and Press | ProfitKey
ProfitKey Announces the Release of the nPower Scheduler™. Salem, NH, November 17, 2023— ProfitKey, a leading technology provider to discrete manufacturers, ...
ProfitKey ERP | LinkedIn
May 1, 2022 ... ProfitKey ERP. Software Development. Salem, New Hampshire 663 followers. Smart Software for Smart Manufacturing. Follow.
ProfitKey: ERP Software for Manufacturing
top of page. Skip to Main Content. OVERVIEW · PK ... ProfitKey has been helping custom manufacturers move ... • Get new products to market more quickly and ...
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Nov 14, 2023 ... Practice Management News. Breaking Down the Top 5 Healthcare Revenue Cycle KPIs. Healthcare revenue cycle key performance indicators (KPIs) ...
ProfitKey SWOT Analysis
Strengths
Specialized ERP for SMMs.Focus on custom manufacturing.Modular and scalable solutions.
Weaknesses
Primarily targets North American Market.Brand awareness may be limited.Reliant on specific manufacturing niches.
Opportunities
Expand into new international markets.Develop partnerships with Industry 4.0 providers.Offer specialized solutions for emerging manufacturing trends.
Threats
Competition from larger ERP providers.Economic downturn impacting manufacturing spending.Rapid technological advancements requiring continuous innovation.
Top Marketing Strategies for ProfitKey
ProfitKey User Persona
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Preferred platforms
GOALS
Frustrations
ProfitKey Geographic and Demographic Insights
Geographic Insights: ProfitKey's primary market is the United States, followed by Canada. They are also present in Mexico, the United Kingdom, and Germany, indicating international expansion.
United States
60%
Canada
15%
Mexico
8%
United Kingdom
7%
Germany
5%
Demographic Insights: ProfitKey's target audience consists mainly of males aged 35-54. This demographic aligns with decision-making roles in manufacturing businesses.
ProfitKey Socio-economic Profile
Household and Income Insights: ProfitKey's users typically belong to households of 3-4 members with medium income levels, reflecting the demographics of manufacturing professionals.
Educational and Employment Insights: Most target users are employed full-time with University or College-level education, reflecting the qualifications for managerial roles in the manufacturing sector.
ProfitKey Behavioral Insights
Interest-Based Insights: Target users show strong interest in optimizing manufacturing processes, adopting Industry 4.0 technologies, and enhancing supply chain efficiency.
Technology and Social Media Usage: Users prefer desktop devices and engage primarily on LinkedIn and YouTube for industry-related content and networking.
ProfitKey Top Competitors
Competitor | Estimated market share | Top domains |
---|---|---|
Katana MRP | 10.5% | Cloud Manufacturing Software, Small Businesses, Production Planning |
NetSuite | 25.5% | Cloud ERP, Financials & Accounting, CRM |
Epicor | 18.5% | Manufacturing ERP, Automotive, Industrial Automation |