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Industry Landscape
The B2B software industry is experiencing rapid growth, driven by digital transformation initiatives across diverse sectors. Cloud-based solutions, AI integration, and a focus on operational efficiency are key trends. Businesses increasingly seek specialized software to streamline processes, enhance data visibility, and improve customer experiences. Competition is high, with demand for tailored, scalable, and integrated platforms.
Total Assets Under Management (AUM)
B2B Software Market Size in United States
~Over $200 billion USD
(10-15% CAGR)
- Driven by cloud adoption and digital transformation.
- Strong demand for automation and analytics.
- Industry-specific solutions are gaining traction.
Total Addressable Market
Over $200 billion
Market Growth Stage
Pace of Market Growth
Emerging Technologies
Hyperautomation
Hyperautomation integrates multiple technologies like RPA, AI, ML, and process mining to automate increasingly complex business processes.
Composability
Composability involves building software from interchangeable modules, allowing for greater flexibility, adaptability, and speed in responding to changing business needs.
AI-driven Analytics
AI-driven analytics leverages artificial intelligence and machine learning to analyze vast datasets, uncover hidden patterns, and provide predictive insights for better decision-making.
Impactful Policy Frameworks
California Consumer Privacy Act (CCPA) - as amended by CPRA (2020)
The California Consumer Privacy Act (CCPA), amended by the California Privacy Rights Act (CPRA) in 2020, grants consumers more control over their personal information that businesses collect, including rights to know, delete, and opt-out of the sale of their data.
B2B software providers like ProfitKey must implement robust data privacy and security measures, ensure transparent data handling practices, and provide mechanisms for user data requests, impacting data collection and storage within their platforms.
NIST Cybersecurity Framework 2.0 (2024)
The National Institute of Standards and Technology (NIST) updated its Cybersecurity Framework to version 2.0 in 2024, providing a comprehensive set of guidelines for organizations to manage and reduce cybersecurity risks.
This framework encourages businesses to adopt stronger cybersecurity postures, leading to increased demand for software with integrated security features and requiring vendors to meet higher security standards to protect sensitive B2B data.
Infrastructure Investment and Jobs Act (IIJA) (2021) - specific to construction/manufacturing
The Infrastructure Investment and Jobs Act (IIJA) of 2021 allocates significant federal funding for infrastructure projects across the U.S., including transportation, broadband, and utilities.
This policy will drive increased demand for B2B software solutions in the manufacturing and construction sectors as companies scale operations and seek efficiency tools to manage new projects, procurement, and supply chains.
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