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Product Marketing Alliance (PMA) Target Audience

User Segments

Age: 24

Gender: Female

Occupation: Marketing Coordinator

Education: Bachelor's Degree, Marketing

Age: 27

Gender: Male

Occupation: Junior Product Manager

Education: Bachelor's Degree, Business Administration

Age: 22

Gender: Female

Occupation: Marketing Intern

Education: Bachelor's Degree, Communications

Sarah Chen

Sarah Chen

Age: 24
Gender: Female
Occupation: Marketing Coordinator
Education: Bachelor's Degree, Marketing
Industry: Tech
Channels: LinkedInYouTubeInstagram

Goals

  • Secure a product marketing specialist role
  • Learn advanced go-to-market strategies
  • Build a strong professional network in product marketing

Pain Points

  • Lack of clear career path in current role
  • Difficulty finding relevant entry-level product marketing positions
  • Overwhelmed by the vast amount of marketing information available online

Product Marketing Alliance (PMA) Geographic Distribution

PMA has a strong global presence, with significant user bases in North America, particularly the US, and growing influence in Europe and APAC.

Top Countries

United States flag

United States

40%
Canada flag

Canada

10%
United Kingdom flag

United Kingdom

8%
Australia flag

Australia

6%
Singapore flag

Singapore

4%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

Users primarily reside in 2-4 person households, suggesting established professionals. They largely fall into medium to high income brackets.

Employment Status

Income Distribution

Education Level

Product Marketing Alliance (PMA) Behavior Analysis

Behavior Profile

LinkedIn
Professional Development
Learning & Development
Networking
Industry Insights
Certification Programs
Go-to-Market Strategy
Competitive Intelligence
Content Consumption
Online Courses
Webinars
Skill Enhancement
Mentorship
Thought Leadership
Community Engagement
Digital Marketing Trends
Leadership Insights
YouTube
Twitter
Desktop Usage

Device Breakdown

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