Product Marketing Alliance (PMA) Competitor Insights

Major Markets

United States

Canada

United Kingdom

Key Competitors

Product School

American Marketing Association (AMA)

Top Marketing Channels

Product School

Social Media Marketing
Examples: LinkedIn, Instagram, Facebook
Campaigns: Success stories and alumni spotlights, Course launch announcements, 'Day in the life of a Product Manager' series

Content Marketing
Examples: Blog posts, Free webinars, Industry reports
Campaigns: Product Management in AI, The Future of Product-Led Growth, 5 Steps to Your First Product Role

Email Marketing
Examples: Newsletter, Promotional emails, Course updates
Campaigns: Weekly PM Insights, Early bird discounts for new courses, Alumni network updates

Partnerships
Corporate training programs, University collaborations, Tech company talent pipelines
Customized corporate bootcamps, Joint certification programs, Career fair recruitment

Online Events
Free online masterclasses, Q&A sessions with instructors, Virtual info sessions
Discover Your Product Career, Master Product Strategy in 90 Minutes, Ask a PM Anything

Strong brand recognition in product management education

Extensive alumni network

Practical

project-based curriculum.

High price point for courses

Focus primarily on product management (less on product marketing)

Potential for saturation in online course market.

Expand into specialized product marketing courses

Develop more corporate training partnerships

Leverage AI for personalized learning paths.

Increased competition from other online education providers

Economic downturn impacting individual spending on education

Rapid changes in tech requiring constant curriculum updates.