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Executive Summary

Industries

Public SafetyEmergency CommunicationsArtificial Intelligence

Major Markets

United States flagUnited States
Canada flagCanada
United Kingdom flagUnited Kingdom

Prepared Top Products

Flock911 for Field Responders
911 Dispatcher Training & Coaching Solution
Prepared for Communities

Brand Positioning

Prepared is positioned as the leading AI-powered technology partner for 911 ECCs, committed to revolutionizing emergency response by enhancing efficiency, accuracy, and situational awareness to ultimately save lives and support public safety personnel.

Customer Sentiments

Customer sentiment is highly positive, driven by testimonials highlighting the platform's ability to alleviate call center burdens, improve response times, and provide crucial real-time information to both call-takers and field responders.

Prepared Key Value Propositions

Prepared's key value proposition lies in its AI-powered, end-to-end platform that streamlines emergency response from call-taking to dispatch and field support. It directly addresses critical pain points for 911 centers and field responders, leading to faster, more accurate responses and improved staff well-being.

Enhanced Emergency Response
AI-Powered Efficiency
Improved Situational Awareness
Reduced Call Center Burden

Prepared SWOT Analysis

Strengths

AI-powered, end-to-end platform for 911 centers.

Proven impact with 10M+ calls processed.

Strong industry partnerships and testimonials.

Weaknesses

Pricing not transparent, requiring custom quotes.

No explicit primary location mentioned.

Reliance on government contract cycles.

Opportunities

Expand to more PSAPs and emergency agencies.

Develop new AI features for public safety.

Global expansion beyond current markets.

Threats

Competition from established public safety tech.

Budget constraints in public sector.

Data security and privacy concerns.

Market Growth Stage

Low
Medium
High

Pace of Market Growth

Accelerating
Deaccelerating

Prepared Target Audience

View Details

Geographic Insights

Primarily focused on the US market, with a small presence in other developed nations, reflecting the specific nature of 911 systems.

Top Countries

United States flag

United States

95% market share

Canada flag

Canada

2% market share

United Kingdom flag

United Kingdom

1% market share

Australia flag

Australia

0.5% market share

Germany flag

Germany

0.5% market share

Prepared Audience Segments

911 Center Director/Manager

35-60 years

Male • Female

United States

Field Responder Leadership (Police/Fire/EMS)

30-55 years

Male • Female

United States

Government Public Safety Official

45-65 years

Male • Female

United States

911 Telecommunicator/Call-Taker

25-50 years

Male • Female

United States

General Public/Community Citizen

18-70 years

Male • Female

United States

Social Media Usage Across Segments

Data shown in percentage (%) of usage across platforms

Recommended Marketing Strategiesfor Prepared

Interactive ROI Calculator

Create an interactive ROI calculator on the Prepared website that allows potential customers (911 ECC Directors/Managers) to input their current operational metrics (call volume, staff size, etc.) and see an estimated ROI based on Prepared's performance metrics (50% faster call processing, reduced burnout). This will showcase the tangible value and potential cost savings of implementing the Prepared platform, making it easier for decision-makers to justify the investment.

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Personalized User Onboarding

Implement a personalized onboarding experience for new users (call-takers, dispatchers, supervisors) that highlights the features most relevant to their specific roles and pain points. This will accelerate user adoption, improve feature discovery, and ensure that users quickly understand the value of Prepared's platform in their daily workflows, leading to increased engagement and retention.

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Charitable Sales Contribution

Implement a charitable sales contribution program where a percentage of each Prepared subscription is donated to a public safety-related charity or cause. This can help to create a positive brand image, appeal to the values of the target audience (who are focused on public safety and community well-being), and differentiate Prepared from competitors by demonstrating a commitment to social responsibility.

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