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PostHog Target Audience

PostHog targets software companies of all sizes, with a specific focus on startups and growth-stage businesses. They cater to teams looking to understand user behavior, improve product experiences, and make data-driven decisions. They appeal to businesses seeking an alternative to traditional product analytics tools, offering open-source transparency and flexible deployment options.

User Segments

PostHog Geographic Distribution

PostHog's primary user base is in the US, followed by India and the UK. This aligns with their focus on software companies and the global distribution of tech hubs.

Top Countries

United States flag

United States

35%
India flag

India

15%
United Kingdom flag

United Kingdom

10%
Germany flag

Germany

8%
Canada flag

Canada

7%

Age Distribution

Key Insights

Primary age group concentration shows strong presence in:

31-35

Most active age range

Target Audience Socio-economic Profile

PostHog users typically fall within the middle-income bracket and have smaller household sizes, possibly indicating a younger demographic.

Employment Status

Income Distribution

Education Level

PostHog Behavior Analysis

Behavior Profile

Device Breakdown

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