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Poolwerx Target Audience
User Segments
Age: 38
Gender: Female
Occupation: Marketing Manager
Education: Master's Degree, Business Administration
Age: 45
Gender: Male
Occupation: Software Engineer
Education: Bachelor's Degree, Computer Science
Age: 32
Gender: Female
Occupation: Elementary School Teacher
Education: Master's Degree, Education
Sarah Chen
Goals
- Ensure her family has a clean and safe pool for weekend fun
- Minimize the time spent on pool maintenance to maximize family time
- Maintain the aesthetic appeal and value of their home through a well-kept backyard.
Pain Points
- Finding reliable and trustworthy pool service providers
- Dealing with unexpected pool issues that disrupt family plans
- Juggling work, family, and home responsibilities leaving little time for pool care.
Poolwerx Geographic Distribution
Poolwerx has a strong global presence, with significant operations in the US and Australia, and growing in New Zealand. US Sunbelt is a key expansion area.
Top Countries
United States
Australia
New Zealand
Canada
Mexico
Age Distribution
Key Insights
Primary age group concentration shows strong presence in:
31-35
Most active age range
Target Audience Socio-economic Profile
Poolwerx targets medium to high-income households, primarily 3-4 person families, who prioritize convenience for their pool maintenance.
Employment Status
Income Distribution
Education Level
Poolwerx Behavior Analysis
Behavior Profile
Device Breakdown
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